# Superstrate

## Key facts
- Superstrate is software that adds an action layer to the website you already have. ([Superstrate | Website conversion. Business intelligence.](https://superstrate.com.au/))
- If your website carries that weight, and every enquiry counts, Superstrate is built for you, whether you run one location or several websites. ([Superstrate | Website conversion. Business intelligence.](https://superstrate.com.au/))
- We have been building businesses together since 2019. ([About Superstrate](https://superstrate.com.au/about-us))
- We built Superstrate to make that exchange more useful for both sides. ([About Superstrate](https://superstrate.com.au/about-us))
- People should be able to find the information they need and take the next step. ([About Superstrate](https://superstrate.com.au/about-us))
- Businesses should be able to understand what that interest reveals and use it to make better decisions. ([About Superstrate](https://superstrate.com.au/about-us))
- Growth Everything in Starter, plus more support each month and a planning call. ([Superstrate | Website conversion. Business intelligence.](https://superstrate.com.au/))
- Superstrate does not store recordings of visitors’ voices. ([Superstrate | Website conversion. Business intelligence.](https://superstrate.com.au/))
- Each agent can make up to 60 requests a minute. ([Superstrate for AI agents | Superstrate](https://superstrate.com.au/agents))
- SuperstrateBot is the website reader used by Superstrate. ([SuperstrateBot | Superstrate](https://superstrate.com.au/bot))
- It reads the public pages of websites whose owners use Superstrate, so their on-site assistant answers from up-to-date content. ([SuperstrateBot | Superstrate](https://superstrate.com.au/bot))
- It never logs in, never submits forms, never buys or books anything. ([SuperstrateBot | Superstrate](https://superstrate.com.au/bot))

## Pages
- [Superstrate | Website conversion. Business intelligence.](https://superstrate.com.au/)
- [About Superstrate](https://superstrate.com.au/about-us)
- [Superstrate for AI agents | Superstrate](https://superstrate.com.au/agents)
- [Book a walkthrough | Superstrate](https://superstrate.com.au/book)
- [SuperstrateBot | Superstrate](https://superstrate.com.au/bot): This page explains SuperstrateBot, the website reader used by Superstrate.
- [Superstrate features](https://superstrate.com.au/features)
- [Superstrate pricing](https://superstrate.com.au/pricing)

## Sections
- [What Superstrate is](https://superstrate.com.au/#wsa-title): It works before anyone arrives, while they decide, and after they leave. Superstrate is software that adds an action layer to the website you already have. The layer sits between your website and everything that reads it, from search engines and AI systems to the agents that search and book on people’s behalf, and the people themselves. It keeps your business accurately represented to all of
- [How Superstrate supercharges your website.](https://superstrate.com.au/#wsi-title): Five stages, one continuous, self-improving system. Skip section Skip to next section 01
- [Give Search and AI a clearer picture of your business.](https://superstrate.com.au/#discovery-title): Before anyone reaches your website, an AI has often answered their question already. ChatGPT, Gemini, Google AI Mode and AI Overviews read a set of pages, decide which to cite and write one answer. If your business is unclear to them, you are not on the shortlist. Superstrate gives these systems one clear, consistent source of truth, made up of a machine-readable knowledge page and tools AI
- [Help people move from “this looks right” to “this is the one.”](https://superstrate.com.au/#commitment-title): The AI sent them to you. Now they are on your website at 10 pm with one question left. Your team has gone home. A website that can’t answer leaves them to ask somewhere else, and the next business on the shortlist is one click away. Superstrate answers in their language, by text or voice, from the same knowledge you approved for search and AI, so what they read before they arrived matches what
- [Learn from every visitor, including the ones who don’t choose you.](https://superstrate.com.au/#boundaries-title): Most websites forget a visitor the moment they close the tab. Superstrate keeps what they told you, including what they wanted, what made them hesitate, which competitors they compared you with and what they asked for that you don’t offer yet, each finding backed by their own words. A monthly intelligence brief shows what is changing in your market before it shows up in your numbers. When someone
- [Learning from visitors starts with protecting them.](https://superstrate.com.au/#privacy-title): Only 4% of Australians say AI companies are worthy of their trust (OAIC, 2026). Visitors will not share their details with a website that feels careless. When someone gives a phone number or email to book or enquire, Superstrate collects it through protected fields on screen, and those details go straight to the systems handling the request without ever passing through the AI language model.
- [Built for businesses people choose carefully.](https://superstrate.com.au/#audience-title): Some decisions take more than one visit. Choosing a venue, a home, a specialist or a professional firm means research, comparison and questions, and people often return several times before they feel ready to commit. If your website carries that weight, and every enquiry counts, Superstrate is built for you, whether you run one location or several websites.
- [See Superstrate at work.](https://superstrate.com.au/#story-title): Your Business Packages About Contact Book a call Building relationships, serving experiences. Packages Starter Growth Custom Ask Your Business Earlier 1 00 Your Business GREETING Hey! I’m Your Business. Ask me anything, or tell me what you’re looking for and I’ll take you right to it. Ask Your Business anything… Powered by Superstrate For your visitors Your Business Content Gaps Needs input Ready
- [Ask Superstrate directly.](https://superstrate.com.au/#ask-title): Everything you have read about has been running on this page the whole time. Ask it anything about Superstrate and see how it answers, where it takes you and what it does when you are ready. Every conversation here lands in our own dashboard, the same one your team would use. Ask Superstrate
- [Why we built Superstrate.](https://superstrate.com.au/about-us#about-why-title): We have been building businesses together since 2019. Our work has taken us across marketing and technology, building products, creating automations and solving practical problems in our own businesses. That experience showed us how much effort businesses put into earning attention, and how little they often learn from what happens once someone reaches their website. A visitor might need one more
- [Speaking and acting for a business carries responsibility.](https://superstrate.com.au/about-us#about-responsibility-title): A product that answers questions and takes actions on behalf of a business needs clear boundaries. The business should decide what information it uses, what it is permitted to do and when a person needs to take over. That belief shaped Superstrate from the beginning. Privacy, control and accountability influenced how we built the product, from the way personal details are collected to the way its
- [1. What the connector is](https://superstrate.com.au/agents#agents-1): Superstrate runs the assistant on business websites. The Superstrate connector lets an AI agent, such as one in ChatGPT or Claude, find those businesses and ask them questions on a person's behalf. Every answer comes from the business's own approved information. It is the same answer the business's website assistant would give.
- [2. How to connect](https://superstrate.com.au/agents#agents-2): Address: https://api.superstrate.com.au/mcp/public Protocol: Model Context Protocol (MCP) over Streamable HTTP. Sign in: not needed. Look for Superstrate in your AI app's connector directory, or add it as a custom connector using the address above.
- [3. Tools](https://superstrate.com.au/agents#agents-3): find_businesses: describe what you need, for example "a month long tour of Thailand that includes Phuket". It returns up to 5 matching businesses, with what each offers and why it matches. ask_business: ask one of those businesses a question and get its answer, with the pages it came from. get_booking_link: get a link to the business's own booking or enquiry page, ready for the person to open.
- [4. What it does not do](https://superstrate.com.au/agents#agents-4): The connector only reads. It never books, pays, sends a message or passes on anyone's contact details. An enquiry or booking is always finished by the person, on the business's own page, where they choose what to send.
- [5. Limits](https://superstrate.com.au/agents#agents-5): Each agent can make up to 60 requests a minute. If the connector is busy, it says so, and the agent can try again shortly.
- [6. For businesses using Superstrate](https://superstrate.com.au/agents#agents-6): Your business is listed in the connector by default. Agents can find you and ask about you using only the information you have approved for public answers. You can see the searches and questions that found your business in your Superstrate account. You can turn the listing off at any time under Search and AI visibility in your Superstrate account. It takes effect straight away. Turning it off
- [7. Privacy](https://superstrate.com.au/agents#agents-7): The connector logs the questions agents ask, with personal details removed, and each business can see the questions that reached it. How we handle requests from AI agents is explained in our Privacy Policy, section 3.
- [8. Contact](https://superstrate.com.au/agents#agents-8): Questions or problems: hello@superstrate.com.au
- [1. What SuperstrateBot is](https://superstrate.com.au/bot#bot-1): SuperstrateBot is the website reader used by Superstrate. It reads the public pages of websites whose owners use Superstrate, so their on-site assistant answers from up-to-date content. It also reads a site's public pages when a website check is requested for that site.
- [2. How to recognise it](https://superstrate.com.au/bot#bot-2): User agent: Mozilla/5.0 (compatible; SuperstrateBot/<version>; +https://superstrate.com.au/bot) The version number changes with our releases; match on the word SuperstrateBot. We do not publish fixed IP addresses (the reader runs on Google Cloud and its addresses change), so please identify it by user agent, not by IP.
- [3. How it behaves](https://superstrate.com.au/bot#bot-3): Reads public pages only. It never logs in, never submits forms, never buys or books anything. Follows robots.txt: rules for SuperstrateBot first, otherwise the * rules. Honours Crawl-delay (up to 10 seconds). Is gentle: at most 2 requests at a time to one site, at least half a second apart. May load a page in a headless browser when the plain page has too little text.
- [4. How to block it](https://superstrate.com.au/bot#bot-4): Add to robots.txt: User-agent: SuperstrateBot Disallow: /
- [5. How to allow it](https://superstrate.com.au/bot#bot-5): If your firewall or bot protection blocks it:
- [6. Contact](https://superstrate.com.au/bot#bot-6): Questions or problems: hello@superstrate.com.au
- [Understand what prospective clients want.](https://superstrate.com.au/features#fd-g1-title): Your enquiries capture only part of the interest in your business. Superstrate also brings together what people reveal in meaningful interactions that never become enquiries. 1.1
- [Help search and AI understand your business.](https://superstrate.com.au/features#fd-g2-title): People may encounter your business through search results or an AI recommendation before reaching your website. Superstrate prepares business information those systems can use and shows your team where the website needs attention. 2.1
- [Give visitors a clearer path through your website.](https://superstrate.com.au/features#fd-g3-title): People should be able to explore your business without working out where every answer lives. Superstrate helps them understand what you offer and takes them to the information they need. 3.1
- [Help interested visitors take the next step.](https://superstrate.com.au/features#fd-g4-title): Once someone is ready to act, Superstrate can help them make a booking, leave an enquiry or reach your business through the appropriate channel. 4.1
- [See where interest turns into action.](https://superstrate.com.au/features#fd-g5-title): Track the activity Superstrate handles and explore how it progresses towards enquiries and bookings. 5.1
- [Keep Superstrate informed as your business changes.](https://superstrate.com.au/features#fd-g6-title): Your team can maintain the knowledge Superstrate uses, fill gaps revealed by visitor questions and check every change before it goes live. 6.1
- [Keep control of how Superstrate represents your business.](https://superstrate.com.au/features#fd-g7-title): Set the boundaries for its actions, protect personal information and decide who on your team can make changes. 7.1
- [Fit Superstrate to the website you already have.](https://superstrate.com.au/features#fd-g8-title): Add Superstrate to your existing website and configure its presentation around your brand. 8.1
- [Speak the languages AI is built to read.](https://superstrate.com.au/features#fd-g9-title): Search engines, AI assistants and AI agents each read a business in their own format. Superstrate publishes your approved knowledge through the open standards they use, so they can understand your business, ask it questions and act for the people they serve. 9.1
- [Getting started](https://superstrate.com.au/pricing#pricing-start-title): Pay A$500 to book your launch. It holds your place and starts the work. If Superstrate isn’t ready within 10 business days of your handover, we refund it in full. How cancellations work is set out plainly in our Terms of Service. Once Superstrate is ready and deployed, pay A$1,850, covering the remaining A$1,000 of the managed launch and your first A$850 monthly subscription. After that, your
- [What the managed launch includes](https://superstrate.com.au/pricing#pricing-launch-title): All features included. No feature tiers. Unlimited text interactions and 500 voice minutes each month are included, along with technical support by email or phone. Your subscription rate is protected for your first 12 months, provided you remain continuously subscribed.
- [Will it work for us?](https://superstrate.com.au/pricing#pricing-fit-title): Additional websites, extra voice minutes, custom integrations and brand identity or messaging creation are quoted separately. We’ll walk you through the managed launch, inclusions and any additional requirements before you commit. HOW IT WORKS
- [We handle the launch. You stay in control.](https://superstrate.com.au/pricing#how-it-works-title): Before launch We review your existing brand and messaging, then prepare Superstrate with your business knowledge and install it on your existing website. Together, we agree what it should handle and connect the supported booking or enquiry tools it needs. Before launch, we check that its answers and actions reflect how your business works. First two months Every week for the first two months
- [1. Superstrate and the business you are visiting](https://superstrate.com.au/privacy#privacy-1-superstrate-and-the-business-you-are-visiting): Superstrate provides AI-assisted website conversations, voice interactions, enquiry capture, supported booking and business integrations, and analytics. Superstrate is an AI assistant, not a person. At the start of every text and voice conversation it tells you that you are talking to an AI assistant, and it always answers truthfully if you ask whether it is a person. When you interact with
- [2. Information we collect](https://superstrate.com.au/privacy#privacy-2-information-we-collect): The information involved depends on the website, enabled features and what you choose to provide. Category Examples Business account and contact details Names, business names, work email addresses, phone numbers, account roles and communications with us. Billing information Billing contact details, invoice information, subscription status, transaction references and payment status. Our payment

## Contact
- [Superstrate](https://superstrate.com.au/): Official website.
- Email: hello@superstrate.com.au

## Agent endpoints
- [Ask endpoint](https://api.superstrate.com.au/v1/agent/superstrate_superstrate_b4ad4a83498447de/ask): NLWeb-compatible ask endpoint for this business.
- [MCP server](https://api.superstrate.com.au/v1/agent/superstrate_superstrate_b4ad4a83498447de/mcp): Remote MCP server for this business, over Streamable HTTP.
- [MCP server card](https://api.superstrate.com.au/v1/agent/superstrate_superstrate_b4ad4a83498447de/mcp/server-card): Connection details for the MCP server.

## Use this business from Claude, ChatGPT or any MCP client
- Claude: Superstrate is an approved connector in the Claude connector directory at https://claude.ai/directory/superstrate. Open that page, or in Claude open Customize, then Connectors, find Superstrate and choose Connect. On Team and Enterprise plans an organization owner adds it first.
- Once it is connected, ask Claude about this business in plain words. Claude can find businesses listed with Superstrate that fit what you need (find_businesses), ask this business a question and answer from its own information (ask_business), and get its booking or contact link (get_booking_link).
- This business's id in the connector is biz_c01997aae7df4002a30802b80bc670af.
- ChatGPT: add it as a custom MCP server. Open https://chatgpt.com/plugins, select the plus button, choose Add custom MCP server, enter https://api.superstrate.com.au/mcp/public and choose no authentication. Your account or workspace settings decide whether custom MCP servers are allowed.
- Any other MCP client: connect to https://api.superstrate.com.au/mcp/public over Streamable HTTP. No sign in is needed.

## Optional
- [Full text of this website](https://superstrate.com.au/llms-full.txt): Every page of the website in full, then its services, offers and answers.
- [Agent instructions](https://api.superstrate.com.au/v1/public/superstrate_superstrate_b4ad4a83498447de/agents.md?via=llms): How AI agents can read and work with this website.
- [Privacy Policy | Superstrate](https://superstrate.com.au/privacy)
- [Terms of Service | Superstrate](https://superstrate.com.au/terms)
- [Knowledge surface](https://api.superstrate.com.au/v1/public/superstrate_superstrate_b4ad4a83498447de/knowledge?via=llms): Server-rendered public business context for crawlers and agents.
- [Discovery manifest](https://api.superstrate.com.au/v1/public/superstrate_superstrate_b4ad4a83498447de/discovery?via=llms): Machine-readable Superstrate discovery endpoints.