# Superstrate

## About

Canonical knowledge surface: https://api.superstrate.com.au/v1/public/superstrate_superstrate_b4ad4a83498447de/knowledge?via=llms
Discovery manifest: https://api.superstrate.com.au/v1/public/superstrate_superstrate_b4ad4a83498447de/discovery?via=llms
Short version: https://superstrate.com.au/llms.txt

## Contact

Website: https://superstrate.com.au/
Email: hello@superstrate.com.au

## Superstrate | Website conversion. Business intelligence.

URL: https://superstrate.com.au/

Talking to bots

Website conversion. Business intelligence.
The new age of internet search is here.
Get your website ready.
People no longer find businesses like they did a few years ago, and the way things are moving, that won’t last either. Superstrate keeps your business easy to find and easy to choose through every change, on the website you already have. You don’t have to adapt. We do.
Book a walkthrough
What Superstrate is
It works before anyone arrives, while they decide, and after they leave.
Superstrate is software that adds an action layer to the website you already have. The layer sits between your website and everything that reads it, from search engines and AI systems to the agents that search and book on people’s behalf, and the people themselves.
It keeps your business accurately represented to all of them, acts for you when a visitor is ready, and reports back what it learned. What visitors see on your site is one part of it.
How Superstrate supercharges your website.
Five stages, one continuous, self-improving system.
Skip section Skip to next section

01

Prepare.
Your business, in the forms machines are built to read. Structured data (schema.org JSON-LD), AI knowledge files (llms.txt and llms-full.txt), and a direct door for AI agents through the standards they use (MCP, WebMCP and NLWeb), all generated from information you approve and kept consistent with your own website.

02

Verify.
Every week, Superstrate audits your website for search and AI readiness (SEO, AEO and GEO), asks ChatGPT, Gemini and Google AI Mode the questions your customers ask, shows you whether they named you, and sets out what to fix and why.

03

Guide.
On your website, it answers visitors in multilingual text or voice, grounded in your approved knowledge, takes them to the exact page that settles the question, completes bookings through the system you already use, and hands enquiries to your team or your CRM with everything the visitor shared.

04

Learn.
Every interaction is analysed for what people wanted, what made them hesitate, which competitors they mention, what you don’t offer yet, and what your website couldn’t answer, with the evidence in the visitor’s own words.

05

Improve.
Findings, recommendations and a monthly intelligence brief come back to you. Unanswered questions become drafted answers you approve, checked for conflicts and kept in a publishing history, which feed stage one, so the layer gets more accurate the longer it runs.
BEFORE THEY REACH YOUR WEBSITE
Give Search and AI a clearer picture of your business.
Before anyone reaches your website, an AI has often answered their question already. ChatGPT, Gemini, Google AI Mode and AI Overviews read a set of pages, decide which to cite and write one answer. If your business is unclear to them, you are not on the shortlist.
Superstrate gives these systems one clear, consistent source of truth, made up of a machine-readable knowledge page and tools AI agents can call to search your services, find the right page, get a booking link or send an enquiry, all drawn from the knowledge you approve. Your reports then show which AI crawlers visited, authenticated and verified, which pages each AI read for an answer, and whether yours were the ones it cited.
FROM CONSIDERATION TO COMMITMENT
Help people move from “this looks right” to “this is the one.”
The AI sent them to you. Now they are on your website at 10 pm with one question left. Your team has gone home. A website that can’t answer leaves them to ask somewhere else, and the next business on the shortlist is one click away.
Superstrate answers in their language, by text or voice, from the same knowledge you approved for search and AI, so what they read before they arrived matches what they hear now. It can also answer what your website doesn’t say, the details, policies and exceptions your team usually explains in person.
It shows them the page that settles the question, and when they are ready to commit, it completes the booking or hands the enquiry to your team with everything they shared, so your next conversation starts where this one ended.

Do you do evening appointments?
Yes, Thursdays until 7 pm. Would you like to book one?

AFTER THEY LEAVE
Learn from every visitor, including the ones who don’t choose you.
Most websites forget a visitor the moment they close the tab. Superstrate keeps what they told you, including what they wanted, what made them hesitate, which competitors they compared you with and what they asked for that you don’t offer yet, each finding backed by their own words. A monthly intelligence brief shows what is changing in your market before it shows up in your numbers.
When someone asks a question your knowledge can’t answer yet, Superstrate drafts the answer from what you have already supplied and flags any fact it still needs. Nothing goes live until your team approves it. Then it reaches the next visitor who asks, every AI agent that asks about you, and, wherever your website says the same, the files search engines and AI systems read.
Your business, your knowledge, your rules, and a website that knows more every month.
PERSONAL INFORMATION, HANDLED WITH CARE
Learning from visitors starts with protecting them.
Only 4% of Australians say AI companies are worthy of their trust (OAIC, 2026). Visitors will not share their details with a website that feels careless. When someone gives a phone number or email to book or enquire, Superstrate collects it through protected fields on screen, and those details go straight to the systems handling the request without ever passing through the AI language model.
Superstrate does not store recordings of visitors’ voices. Your team can manage the conversation records Superstrate keeps and respond to a request to see or delete someone’s information, all from your dashboard. Explore our approach to privacy
Explore our approach to privacy
On your website What the AI language model receives
Hi, do you have anything free this Saturday?
Yes, 10 am or 2 pm. Which suits you?
10 am, please.
Great. Add your details below and the team will call you back.
Protected fields Name Jack Mitchell Phone 0491 570 157
Thanks, the team will call you on Saturday morning.
Hi, do you have anything free this Saturday?
Yes, 10 am or 2 pm. Which suits you?
10 am, please.
Great. Add your details below and the team will call you back.
Protected fields Name Withheld Phone Withheld
Thanks, the team will call you on Saturday morning.
Details typed into protected fields are never sent to the AI language model.
Enquiries Jack Mitchell 0491 570 157 Callback · Saturday morning
WHO IT’S FOR
Built for businesses people choose carefully.
Some decisions take more than one visit. Choosing a venue, a home, a specialist or a professional firm means research, comparison and questions, and people often return several times before they feel ready to commit.
If your website carries that weight, and every enquiry counts, Superstrate is built for you, whether you run one location or several websites.
See Superstrate at work.
Your Business Packages About Contact Book a call Building relationships, serving experiences. Packages Starter Growth Custom Ask Your Business Earlier 1 00 Your Business GREETING Hey! I’m Your Business. Ask me anything, or tell me what you’re looking for and I’ll take you right to it. Ask Your Business anything… Powered by Superstrate For your visitors Your Business Content Gaps Needs input Ready Asked 3× No answer yet Can I switch packages later? Yes, from the next month. Approve Edit Published. Visitors get this answer from their next message. Needs input Asked 2× Ready For your business
Back
Search engines and AI systems read your services, packages and prices in a form they understand. It installs on the website you already have. Nothing gets rebuilt. A visitor asks, out loud, which package suits them, and gets a clear answer in seconds. It takes them straight to the package, and back to where they were. When they are ready, they book a time in a few taps, or ask for a callback that goes straight to your team.
Describe your business in schema.org structured data. Explore feature — Describe your business in schema.org structured data (opens in a new tab)

Your Business
Packages Starter The essentials. Growth Everything in Starter, plus more support each month and a planning call. Custom Built around you.
Structured data "@type" : "Service" , "name" : "Growth" , "description" : "Everything in Starter, plus more support each month and a planning call." , "provider" : { "@type" : "Organization" , "name" : "Your Business" }
llms.txt ## Services - ( Starter )( ): The essentials. - ( Growth )( ): Everything in Starter, plus more support each month and a planning call. - ( Custom )( ): Built around you.

Describe your business in schema.org structured data. Explore feature — Describe your business in schema.org structured data (opens in a new tab)

Search Your Business Growth package Your Business · Packages Growth: everything in Starter, plus more support each month and a planning call.
AI assistant What's in Growth at Your Business? At Your Business, Growth adds more support each month and a planning call to everything in Starter. Your Business · Packages

Install it on your existing website. Explore feature — Install it on your existing website (opens in a new tab)

Your Business
Your Business Packages About Contact Book a call Building relationships, serving experiences. Starter Growth Custom
Ask Your Business
Superstrate installation script <script> </script>

Let people type or speak. Explore feature — Let people type or speak (opens in a new tab) Illustrative scenario

Your Business
Your Business Packages About Contact Book a call Building relationships, serving experiences. Starter Growth Custom
Ask Your Business
You’re talking to an AI assistant. By continuing, you’re okay with us processing your details to help you. Conversations are stored in Australia; some AI and voice processing happens overseas.
00 01 Packages SPEAKING
Hey! I’m Your Business. Ask me anything, or tell me what you’re looking for and I’ll take you right to it.
The Growth one. What’s included?
Growth includes everything in Starter, plus more support each month and a planning call.
Ask Your Business anything…
Connecting
Mute Captions Type End
Powered by Superstrate
Earlier 0
Which package would you like to hear about?
Starter Growth Something custom

Take visitors to the relevant page. Explore feature — Take visitors to the relevant page (opens in a new tab) Illustrative scenario

Your Business
Your Business Packages About Contact Book a call Building relationships, serving experiences. Starter Growth Everything in Starter More support each month A planning call • 01 Packages Custom
Go to Packages Go back to where you were Auto
01 Packages SPEAKING
Growth includes everything in Starter, plus more support each month and a planning call.
Connecting
Mute Captions Type End
Powered by Superstrate
Earlier 1

Check availability and complete a booking. Explore feature — Check availability and complete a booking (opens in a new tab) Illustrative scenario Sample data

Your Business
Your Business Packages About Contact Book a call Building relationships, serving experiences. Starter Growth Everything in Starter More support each month A planning call Custom
02 Book a call THINKING
Would you like to book a call about Growth?
Let me look that up for you.
Connecting
Mute Captions Type End
Powered by Superstrate
Earlier 2
Yes No
Which day suits you?
Oct 2026
FRI 23 MON 26 TUE 27 WED 28 THU 29 Times in Australia/Sydney
FRI 23 October 2026 Times in Australia/Sydney
9:30 am 10:00 am 10:30 am 11:00 am 11:30 am
Name Email Phone Typed details go securely to Your Business, never to the AI. Submit Skip
FRI 23 Call with Your Business Fri 23 Oct, 10:30 am Confirmed

Bring your team in with context. Explore feature — Bring your team in with context (opens in a new tab) Illustrative scenario Sample data

Your Business
Your Business Packages About Contact Book a call Building relationships, serving experiences. Starter Growth Everything in Starter More support each month A planning call Custom
01 Callback THINKING
Can I get a callback about Growth?
Great. Add your details below and the team will call you back.
Ask Your Business anything…
Powered by Superstrate
Earlier 1
Name Phone Typed details go securely to Your Business, never to the AI. Submit Skip
Enquiry sent to your team, with what they shared

You see what their interest reveals. A recurring question can expose something your website hasn’t explained. Repeated requests can point to a service worth exploring. Your dashboard connects those patterns to the interactions behind them. That gives your team evidence to act on.
Conversations. Illustrative scenario.
Conversations Explore feature — Understand what people are weighing up (opens in a new tab) Illustrative scenario

Conversations ? Search by reference… Filters
Visitor wanted Conversation What happened Worth noticing
Booking Text Booking completed -
Pricing Voice Lead captured Price concern
Location / hours Text + Voice Booking page opened -
Service info Text No next step recorded Knowledge gap

Content Gaps: Can I switch packages later? Yes, from the next month. Illustrative scenario, sample data.
Content Gaps Explore feature — Turn unanswered questions into useful answers (opens in a new tab) Illustrative scenario Sample data

Needs input Ready Can I switch packages later? Asked 3× No answer yet
We need this from you We could not draft this from your current content. Tell us how you'd answer it and we'll publish it.
Question Can I switch packages later? How a customer would ask it.
Answer Yes, from the next month. We couldn't write this from your content. This is the part only you can supply.
Yes, from the next month.
Approve Add answer Edit Edit full answer Dismiss Select
Save Cancel
Published. Visitors get this answer from their next message.

Business Intelligence: Unmet Demand, Unoffered services. Illustrative scenario, sample data.
Business Intelligence Explore feature — Spot requests worth a closer look (opens in a new tab) Illustrative scenario Sample data

Unmet Demand
Unoffered services 5 6 7 8 9 requests 31% material 58% material
5 6 7 8 9 requests landed on one-off planning calls that you do not list. Pricing not set yet.
Unanswered questions 7 requests 44% material
View in FAQ & Research →

Business Intelligence: Notable Trends, and a Conversation analysis. Illustrative scenario, sample data.
Business Intelligence Explore feature — Follow changes in demand (opens in a new tab) Illustrative scenario
Notable Trends

demand: one-off planning calls Increased from 12 to 21
+75%
Cause identified
Recommendation investigate this trend
View evidence →

Conversations Explore feature — Read the evidence behind a finding (opens in a new tab) Sample data

Conversation · Text ·
Analysis Conversation analysis
In the visitor's words “Can I book just the planning call?”
Intent
Booking?
Objection
Price?
Sentiment
Neutral?
Gap detected
Gap detected?
Conversation outcome
Information only?

Leads, and the Overview: All clear. Illustrative scenario.
Leads Explore feature — Manage the resulting enquiries and bookings (opens in a new tab) New Contacted Closed All

asked for a callback ·
What they wanted
In their words
Could someone call me about the Custom package?
Your note
Called Tuesday, quoting on Friday. Called Tuesday, quoting on Friday. Save note Cancel
Called Tuesday, quoting on Friday.
Edit note
Mark contacted Close Open conversation
Close Reopen Open conversation

Overview Explore feature — See the results at a glance (opens in a new tab) Illustrative scenario

All clear Nothing needs your attention.

Revenue influenced A$4,800Sample data Estimated value of leads matched to your priced services.
Leads captured Lead records captured in this period, one record per enquiry, not per person.
Bookings Bookings completed through Superstrate.
Questions answered Visitor questions handled by Superstrate across text and voice.

That was a glimpse of your dashboard.
See the full control panel on a short call, with time for your questions.
Book a walkthrough Replay
Ask Superstrate directly.
Everything you have read about has been running on this page the whole time. Ask it anything about Superstrate and see how it answers, where it takes you and what it does when you are ready.
Every conversation here lands in our own dashboard, the same one your team would use.
Ask Superstrate

## About Superstrate

URL: https://superstrate.com.au/about-us

ABOUT SUPERSTRATE
Meet the people behind Superstrate.
Why we built Superstrate.
We have been building businesses together since 2019. Our work has taken us across marketing and technology, building products, creating automations and solving practical problems in our own businesses.
That experience showed us how much effort businesses put into earning attention, and how little they often learn from what happens once someone reaches their website.
A visitor might need one more detail before choosing a service. Others might be looking for something the business has never thought to offer. Unless those needs become visible, the business has little opportunity to respond.
We built Superstrate to make that exchange more useful for both sides. People should be able to find the information they need and take the next step. Businesses should be able to understand what that interest reveals and use it to make better decisions.
Speaking and acting for a business carries responsibility.
A product that answers questions and takes actions on behalf of a business needs clear boundaries. The business should decide what information it uses, what it is permitted to do and when a person needs to take over.
That belief shaped Superstrate from the beginning. Privacy, control and accountability influenced how we built the product, from the way personal details are collected to the way its actions can be reviewed.
We want businesses to understand what they are putting on their website and remain in control of how it represents them.
Superstrate brings together what we have learned through our work and the practical problems we wanted to solve.
Nikhil and Oli
Marketers and entrepreneurs

## Superstrate for AI agents | Superstrate

URL: https://superstrate.com.au/agents

Superstrate for AI agents
Last updated: 28 October 2026
Contents
What the connector is
How to connect
Tools
What it does not do
Limits
For businesses using Superstrate
Privacy
Contact
1. What the connector is
Superstrate runs the assistant on business websites. The Superstrate connector lets an AI agent, such as one in ChatGPT or Claude, find those businesses and ask them questions on a person's behalf.
Every answer comes from the business's own approved information. It is the same answer the business's website assistant would give.
2. How to connect
Address: https://api.superstrate.com.au/mcp/public
Protocol: Model Context Protocol (MCP) over Streamable HTTP.
Sign in: not needed.
Look for Superstrate in your AI app's connector directory, or add it as a custom connector using the address above.
3. Tools
find_businesses: describe what you need, for example "a month long tour of Thailand that includes Phuket". It returns up to 5 matching businesses, with what each offers and why it matches.
ask_business: ask one of those businesses a question and get its answer, with the pages it came from.
get_booking_link: get a link to the business's own booking or enquiry page, ready for the person to open.
Links to business websites carry utm_source=superstrate and utm_medium=ai_agent, with utm_campaign=mcp_shared from this connector, mcp_business from a business's own MCP server and ask from a business's ask endpoint, so businesses can see AI assistant referrals in their analytics. The tags are the same for everyone and never carry anything about the person or the conversation.
4. What it does not do
The connector only reads. It never books, pays, sends a message or passes on anyone's contact details.
An enquiry or booking is always finished by the person, on the business's own page, where they choose what to send.
5. Limits
Each agent can make up to 60 requests a minute. If the connector is busy, it says so, and the agent can try again shortly.
6. For businesses using Superstrate
Your business is listed in the connector by default. Agents can find you and ask about you using only the information you have approved for public answers.
You can see the searches and questions that found your business in your Superstrate account.
You can turn the listing off at any time under Search and AI visibility in your Superstrate account. It takes effect straight away.
Turning it off does not change the assistant on your website or your own agent tools.
7. Privacy
The connector logs the questions agents ask, with personal details removed, and each business can see the questions that reached it. How we handle requests from AI agents is explained in our Privacy Policy, section 3.
8. Contact
Questions or problems: hello@superstrate.com.au

## Book a walkthrough | Superstrate

URL: https://superstrate.com.au/book

Book a walkthrough
Pause motion

## SuperstrateBot | Superstrate

URL: https://superstrate.com.au/bot

SuperstrateBot
Last updated: 30 September 2026
Contents
What SuperstrateBot is
How to recognise it
How it behaves
How to block it
How to allow it
Contact
1. What SuperstrateBot is
SuperstrateBot is the website reader used by Superstrate. It reads the public pages of websites whose owners use Superstrate, so their on-site assistant answers from up-to-date content.
It also reads a site's public pages when a website check is requested for that site.
2. How to recognise it
User agent:
Mozilla/5.0 (compatible; SuperstrateBot/<version>; +https://superstrate.com.au/bot)
The version number changes with our releases; match on the word SuperstrateBot.
We do not publish fixed IP addresses (the reader runs on Google Cloud and its addresses change), so please identify it by user agent, not by IP.
3. How it behaves
Reads public pages only. It never logs in, never submits forms, never buys or books anything.
Follows robots.txt: rules for SuperstrateBot first, otherwise the * rules.
Honours Crawl-delay (up to 10 seconds).
Is gentle: at most 2 requests at a time to one site, at least half a second apart.
May load a page in a headless browser when the plain page has too little text.
4. How to block it
Add to robots.txt:
User-agent: SuperstrateBot
Disallow: /
5. How to allow it
If your firewall or bot protection blocks it:
robots.txt
User-agent: SuperstrateBot
Allow: /
Cloudflare
Create a WAF custom rule with the expression
(http.user_agent contains "SuperstrateBot")
and the action Skip (skip the bot protection features your plan allows).
Note that on some plans Bot Fight Mode cannot be skipped by a rule and may need to be turned off for the reader to get through.
6. Contact
Questions or problems: hello@superstrate.com.au

## Superstrate features

URL: https://superstrate.com.au/features

Superstrate features
Example scenarios are illustrative, not customer results.
Select a feature to read its explanation. Availability depends on the relevant configuration, connected tools and data sources.
Show all details
Browse all features
Show all details
01 Customer intelligence
1.1 Spot requests worth a closer look.
1.2 Understand what people are weighing up.
1.3 Read the evidence behind a finding.
1.4 Ask the questions your business wants answered.
1.5 Follow changes in demand.
02 Search and AI discovery
2.1 Keep what AI reads in step with your website.
2.2 See which AI systems are reading your business.
2.3 Check whether search engines can access your pages.
2.4 Check how well your website supports answers and AI discovery.
2.5 See what needs fixing and whether it improves.
03 Visitor guidance
3.1 Answer with your business knowledge.
3.2 Help people understand their options.
3.3 Take visitors to the relevant page.
3.4 Continue without starting again.
3.5 Let people type or speak.
04 Bookings and enquiries
4.1 Check availability and complete a booking.
4.2 Bring your team in with context.
4.3 Get enquiries to the people handling them.
4.4 Prepare emails for your approval.
4.5 Open a direct route to your business.
05 Website activity and performance
5.1 See the results at a glance.
5.2 Find where progress stops.
5.3 Understand where interest comes from.
5.4 Find the times that matter.
5.5 Manage the resulting enquiries and bookings.
06 Knowledge and improvement
6.1 Update what Superstrate knows.
6.2 Turn unanswered questions into useful answers.
6.3 Decide which offers visitors hear about.
6.4 Shape how Superstrate responds.
6.5 Check every change against your website.
07 Control and privacy
7.1 Decide which actions are permitted.
7.2 Give personal details a protected path.
7.3 Use voice without storing recordings.
7.4 Manage privacy information and data requests.
7.5 Give each team member appropriate access.
08 Installation, appearance and operation
8.1 Install it on your existing website.
8.2 Make the presentation your own.
8.3 Choose how visitors engage.
8.4 Keep an eye on usage and availability.
8.5 Give Superstrate the right voice.
09 AI standards
9.1 Describe your business in schema.org structured data.
9.2 Publish llms.txt for AI systems.
9.3 Give AI agents a direct line with MCP.
9.4 Give AI browsers your tools with WebMCP.
9.5 Answer AI in plain language with NLWeb.
Book a walkthrough

0 1 2 3 4 5 6 7 8 9

Customer intelligence
Understand what prospective clients want.
Your enquiries capture only part of the interest in your business. Superstrate also brings together what people reveal in meaningful interactions that never become enquiries.

1.1

Spot requests worth a closer look.
Recurring requests your listed services, answers or times could not meet.
See recurring requests that Superstrate could not match to a listed service, answer from your approved information or satisfy through available appointment times.
Read what people wanted and decide whether to explain something better, adjust your offering or explore a new opportunity.
Example scenario
Several visitors ask about smaller weekday events. A venue can review the requests before deciding whether to develop a suitable package.

1.2

Understand what people are weighing up.
The concerns, competitors and reactions behind a visitor’s decision.
See the concerns visitors express and the competitors they mention as they consider your business. Superstrate analyses their stated interests and reactions, helping your team understand what matters in the decision.
Example scenario
Visitors repeatedly ask what a package price includes. Your team could test advertising that explains the inclusions more clearly.

1.3

Read the evidence behind a finding.
Open what visitors actually said before you act on a pattern.
Open the visitor statements and interactions behind a pattern. See what was actually said and judge its relevance before deciding what to do about it.
Example scenario
Before changing a package, your team reads the requests behind a finding to check whether visitors wanted the same thing.

1.4

Ask the questions your business wants answered.
Your own research questions, asked during suitable interactions.
Choose what you want to learn, such as how people discovered your business or what matters most when comparing their options.
Superstrate can introduce your research questions during suitable interactions. Your team can review the responses alongside other visitor insights.
Example scenario
A venue wants to understand how couples shortlist locations. It chooses a relevant question and reviews the answers visitors share.

1.5

Follow changes in demand.
A weekly digest and a monthly brief on what is changing.
Compare periods to see which requests and concerns are becoming more or less common. Superstrate highlights changes when there is enough evidence for a meaningful comparison.
A weekly digest, in your business’s own week, compares conversations, leads and bookings with the week before and lists what is waiting for your team. A monthly intelligence brief adds a written interpretation of what the findings could mean for your business.
Example scenario
Requests for evening appointments appear to be increasing. Your team compares periods and reads the evidence before considering a trial of later hours.

0 1 2 3 4 5 6 7 8 9

Search and AI discovery
Help search and AI understand your business.
People may encounter your business through search results or an AI recommendation before reaching your website. Superstrate prepares business information those systems can use and shows your team where the website needs attention.

2.1

Keep what AI reads in step with your website.
Files that never say more than your pages do, updated within the hour.
Search engines can treat information that disagrees with a page as a warning sign. Superstrate only publishes facts your website shows in the files search and AI systems read. Everything else your team approves stays for conversations with visitors and AI agents.
Superstrate checks your website for changes through the day. When a page changes, only that page is read again, the files follow within minutes, and each file shows when it was last updated.
Example scenario
Your venue removes a package from its website. Within the hour, it drops out of your structured data and llms.txt, while your team decides whether visitors should still hear about it.

2.2

See which AI systems are reading your business.
AI crawlers, AI assistants and AI agents, as they arrive.
Superstrate detects which search engines, AI crawlers and AI assistants fetch your pages and its files, including GPTBot, ChatGPT-User, Claude-User and Perplexity-User.
It also records the questions AI agents put to your business through its MCP server, its ask endpoint and WebMCP, so your team can see what AI systems wanted to know. Counts are shown as a floor: at least this many, never an estimate. Visits that claim to come from a known AI crawler are verified, so impostors are not counted.
Why it matters
Cloudflare caught an AI company’s crawler disguising itself to get past website rules.
Source: Cloudflare, August 2025
Example scenario
Your dashboard shows that ChatGPT fetched your packages page several times this week and an AI agent asked about weekday availability. Your team checks that the page answers it clearly.

2.3

Check whether search engines can access your pages.
SEO checks for indexing, titles, broken links and duplicate content.
Superstrate’s search engine optimisation checks, or SEO checks, identify issues such as pages that cannot be indexed, unclear titles and headings, broken links and duplicate content.
See the findings and supporting evidence in your dashboard.
Why it matters
Google says a page must be indexed and eligible for a snippet before it can be linked from AI Overviews or AI Mode.
Source: Google Search Central
Example scenario
A service page has an instruction preventing search indexing. The finding gives your website team a specific issue to investigate.

2.4

Check how well your website supports answers and AI discovery.
How clearly your pages answer questions, and what AI actually says about you.
Answer engine optimisation, or AEO, looks at how clearly your website answers questions. Superstrate checks whether relevant answers are easy to identify within the content.
Generative engine optimisation, or GEO, looks at how AI systems discover and describe your business. Superstrate checks whether they can access and interpret your website, then asks ChatGPT, Gemini and Google AI Mode up to eight questions your customers ask, written from your own website, including one your team can suggest. It records whether you were named, who was named instead and which sources were cited, and captures Google’s AI Overview wherever Google shows one.
Why it matters
When Google showed an AI summary, people clicked a result in 8% of visits, against 15% without one.
Source: Pew Research Center, July 2025
Example scenario
Asked for the best wedding venues near you, ChatGPT names two competitors and cites a directory listing. Your team reads the full answer and sees which sources the AI relied on.

2.5

See what needs fixing and whether it improves.
Clear findings, then fresh checks to see whether changes worked.
Your dashboard explains the issues found during these website checks, why they matter and what changes could address them. Your team can review the evidence and decide what to fix.
Run another check after making changes, or schedule regular checks. Compare the results with earlier checks to see which issues have been resolved and which still need attention.
Why it matters
AI tools gave the same list of brands on a repeat run less than 1% of the time. One check tells you little; repeated checks show the pattern.
Source: SparkToro, January 2026
Example scenario
After your team repairs a broken link, another website check lets you see whether the issue has been resolved.
The results indicate readiness and observed visibility. They do not guarantee search rankings or AI recommendations.

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Visitor guidance
Give visitors a clearer path through your website.
People should be able to explore your business without working out where every answer lives. Superstrate helps them understand what you offer and takes them to the information they need.

3.1

Answer with your business knowledge.
Answers from your approved information and the page being viewed.
Superstrate draws on your approved information and the page someone is viewing to answer their questions.
Your team can also supply details that are not fully explained on the website, giving visitors access to useful knowledge they would otherwise need to contact you for.
Example scenario
Someone reading a venue’s package page asks about supplier access. Superstrate can use the venue’s approved information to explain the arrangements.

3.2

Help people understand their options.
Explains the relevant options so visitors know what to explore next.
A visitor may know what they want to achieve without knowing which service to choose. Superstrate can explain relevant options using your business information and help them work out what to explore next.
Example scenario
A visitor is unsure which consultation to book. Superstrate explains the listed options so they can choose which one to investigate.

3.3

Take visitors to the relevant page.
Opens the right page with confirmation and highlights the detail.
When an answer needs more than an explanation, Superstrate can offer to open the appropriate page. With the visitor’s confirmation, it takes them there.
It can also scroll to a relevant section and highlight useful information, including sections revealed by scrolling, pinned or animated layouts, on desktop and phone.
Example scenario
A visitor asks about accessibility. Superstrate can take them to the approved information page and highlight a relevant section where configured.

3.4

Continue without starting again.
The conversation carries on across pages without starting over.
When Superstrate takes someone to another page on your website, the interaction can continue there. They can explore the information and ask their next question without repeating what they have already explained.
For recognised returning visitors, Superstrate can also draw on retained context from an earlier interaction, where that capability is enabled.
Example scenario
After moving to a package page, a visitor asks a follow up question about what they were just discussing. The interaction can continue there.

3.5

Let people type or speak.
Text or voice, with captions and multilingual support.
Visitors can ask questions by text or voice, with captions accompanying spoken replies. They can hold the voice control to speak or choose a hands free interaction.
Multilingual support helps people explore your business in a language they are comfortable using. If voice cannot connect, Superstrate can continue in text.
Why it matters
About one in five Australians speaks a language other than English at home.
Source: Australian Bureau of Statistics, 2021 Census
Example scenario
A visitor asks a question aloud and reads the accompanying captions. Another visitor can type their question in a supported language.

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Bookings and enquiries
Help interested visitors take the next step.
Once someone is ready to act, Superstrate can help them make a booking, leave an enquiry or reach your business through the appropriate channel.

4.1

Check availability and complete a booking.
Available times and bookings through a supported connection.
With a supported booking connection, Superstrate can check available appointments and help visitors choose a suitable time. It collects the required details through protected fields and completes the booking in the connected system.
Booking fields can be configured for the supported workflow. Where direct booking is unavailable, Superstrate can guide visitors to your booking page.
Example scenario
A venue uses a supported appointment tool for tours. A prospective client can choose an available tour time and complete that appointment booking.

4.2

Bring your team in with context.
Enquiries and callbacks that arrive with the visitor’s context.
Some decisions need a person. Superstrate can capture an enquiry or callback request with the visitor’s contact details and what they have shared about their needs.
Your team can see what prompted the request and review the interaction before following up.
Example scenario
Someone needs a tailored event proposal. Superstrate captures their request and shared requirements so the venue team has context for the follow up.

4.3

Get enquiries to the people handling them.
Lead alerts and supported CRM connections for new enquiries.
Lead alerts can notify your team when someone leaves their details. Supported CRM connections can also pass captured enquiries into the tools your business uses.
The enquiry remains available in your Superstrate dashboard, where your team can review its context and keep track of what happens next. Enquiries sent by AI agents arrive the same way, labelled with where they came from.
Example scenario
An enquiry arrives while the team is away from the desk. A configured alert notifies the team, and a supported CRM connection can receive the lead.

4.4

Prepare emails for your approval.
Email drafts your team approves before anything is sent.
When a visitor asks or agrees to receive an email, Superstrate can prepare a draft for your team to review.
You decide whether to send it. Nothing is sent to the visitor until your team approves.
Example scenario
A visitor asks for information by email. Superstrate prepares a draft, and your team reviews it before deciding whether to send it.

4.5

Open a direct route to your business.
Phone, email or directions, opened after the visitor confirms.
Superstrate can help visitors open their phone or email application with your configured contact details, or open directions to your location.
It asks for confirmation before taking the action, helping people reach you through the channel they choose.
Example scenario
A visitor is ready to travel to your venue. With confirmation, Superstrate can open directions to the configured location.

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Website activity and performance
See where interest turns into action.
Track the activity Superstrate handles and explore how it progresses towards enquiries and bookings.

5.1

See the results at a glance.
Questions handled, contacts captured, bookings and estimated value.
Track questions handled, contact details captured and bookings completed through Superstrate.
You can also see the estimated value of enquiries matched to your services, based on the service values you provide. This indicates potential value, not revenue collected. Visitors who chatted and then used your own booking button on the same device within seven days are counted as likely bookings, because Superstrate cannot see inside your booking tool.
Example scenario
Your team reviews how many enquiries came through and their estimated service value before deciding which records need closer attention.

5.2

Find where progress stops.
Where visitors stop in a booking or navigation path.
See how many visitors reach each recorded step of a booking or website navigation. Compare how many continued and where they stopped progressing.
Voice activity also shows whether interactions connected, received a reply and finished normally.
Example scenario
Several visitors reach a booking step but fewer continue. Your team can investigate that stage instead of assuming why those visitors stopped.

5.3

Understand where interest comes from.
Referral, campaign and audience context behind each visit.
Review available referral and campaign information to see how visitors reached your website. Explore recorded location, device and language information for further audience context.
Details visitors share about how they discovered your business can add to that picture.
Example scenario
A venue compares enquiries associated with recorded campaigns. Its team can use the findings to decide which advertising messages to investigate further.

5.4

Find the times that matter.
When people engage, including outside your business hours.
See when people engage and how that activity relates to enquiries and bookings. Compare days and times, including activity outside your business hours.
Use those patterns when considering availability and when enquiries need attention.
Example scenario
A business sees substantial evening interest. Its team can consider how early the following morning those enquiries should receive attention.

5.5

Manage the resulting enquiries and bookings.
Notes, statuses, bookings and exports in one place.
Add notes to captured enquiries and mark them as contacted or closed. Review bookings made through Superstrate, with cancellation controls where supported.
Export available lead and analytics information when your team needs to work with it elsewhere.
Example scenario
After contacting a prospective client, a team member records a note and updates the enquiry status so colleagues can see what happened.

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Knowledge and improvement
Keep Superstrate informed as your business changes.
Your team can maintain the knowledge Superstrate uses, fill gaps revealed by visitor questions and check every change before it goes live.

6.1

Update what Superstrate knows.
Prepare, check and publish updates, with a version history.
Maintain the business information behind its answers. When your services, processes or other details change, your team can prepare updates, check them for problems and publish them.
Superstrate can draft sections from your website for your team to review, and up to 20 further pages, including pages on other websites, can be added for it to read again every 1 to 30 days. A publishing history keeps a record of the versions you have released.
Example scenario
Your venue changes its supplier access arrangements. The team updates the knowledge, checks it and publishes the revised information.

6.2

Turn unanswered questions into useful answers.
Suggested answers for gaps, approved by your team before use.
When visitor questions expose a gap, Superstrate can suggest an answer using information your business has already supplied.
If an answer needs a fact it cannot find, it flags what your team needs to provide. Review and approve the completed answer before it becomes available to visitors.
Why it matters
In 43% of failed self-service attempts, people could not find content relevant to their issue.
Source: Gartner, August 2024
Example scenario
Visitors ask about early setup access, but the supplied information does not cover it. Your team provides the missing detail and approves the answer.

6.3

Decide which offers visitors hear about.
Approve the offers Superstrate is allowed to mention.
Review offers found on your website or add them yourself. Check their wording, price and dates before approving them for use.
Your team decides which offers Superstrate is allowed to mention.
Example scenario
A venue introduces a weekday package. The team reviews the offer details and approves it before Superstrate can mention it to visitors.

6.4

Shape how Superstrate responds.
Detail, next steps and escalation, shaped to your business.
Adjust how much detail it gives and when it suggests a next step. Configure its guidance and escalation behaviour to suit the way your business helps prospective clients.
These controls let you refine the experience while keeping answers grounded in your business information.
Example scenario
Your business prefers concise initial replies. The team adjusts response length while keeping the approved information available for further questions.

6.5

Check every change against your website.
AI checks for conflicts before anything reaches visitors.
When your team saves a section or approves an answer, Superstrate checks it at once: does it agree with your website, and does it conflict with another section or your settings?
Material conflicts are underlined in the text with the evidence quoted, so your team can accept the correction or overrule it. Changes reach visitors only when you publish. If a page an answer relies on changes, that answer stops being used until your team reviews it.
Example scenario
Your team updates the deposit amount in one section, but the website still shows the old figure. The check underlines the difference before the change goes live.

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Control and privacy
Keep control of how Superstrate represents your business.
Set the boundaries for its actions, protect personal information and decide who on your team can make changes.

7.1

Decide which actions are permitted.
Choose the actions and destinations Superstrate may use.
Control the actions Superstrate can take and the destinations it can open. Relevant actions require visitor confirmation, and browser actions are checked against the configured permissions before execution.
You can disable capabilities when your business needs them paused.
Example scenario
Your business approves specific service pages as navigation destinations and keeps other destinations outside Superstrate’s permitted actions.

7.2

Give personal details a protected path.
Protected fields keep contact details away from the language model.
Contact and booking details can be collected through protected fields on screen. Those entries reach the systems handling the request without passing through the language model.
Additional filtering helps detect and remove identifying information from interaction text. These safeguards reduce exposure, but automated detection cannot be assumed to catch every personal detail.
Why it matters
78% of Australians feel they have little or no control over how their personal information is used.
Source: OAIC, 2026
Example scenario
A visitor enters their email address in a protected contact field. That entry reaches the system handling their request without passing through the language model.

7.3

Use voice without storing recordings.
Voice is processed for the interaction; the audio is not stored.
Superstrate processes voice for the interaction without storing the audio.
A text record may be retained, allowing your team to review what happened without keeping a voice recording.
Example scenario
A visitor speaks to the website about a service. Your team can review a retained text record without an audio recording being stored.

7.4

Manage privacy information and data requests.
Notices, retention settings and visitor data requests.
Configure the notices visitors receive and publish information about data handling.
Your team can manage supported retention settings and respond to requests for a copy of a visitor’s information or its deletion.
Example scenario
A visitor asks for a copy of their information. Your authorised team can use the available data request controls to respond.

7.5

Give each team member appropriate access.
Roles for viewing, editing and approving, with a record of changes.
Set who can view information, edit settings and approve changes. Administrative records help your business review who changed what.
Your team can work with Superstrate while keeping sensitive settings and publishing decisions with the appropriate people.
Example scenario
A team member can view information while an administrator retains approval permissions. Recorded changes help the business review administrative activity.

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Installation, appearance and operation
Fit Superstrate to the website you already have.
Add Superstrate to your existing website and configure its presentation around your brand.

8.1

Install it on your existing website.
One installation script on the website you already have.
Superstrate is added through a website installation script. Its visitor interface sits alongside your existing pages, allowing people to use it as they explore your business.
Configure the websites where it is permitted to appear.
Example scenario
Your venue keeps its existing website. Superstrate is installed alongside its pages so visitors can use it while exploring them.

8.2

Make the presentation your own.
Three modes, your colours and your mark, previewed live.
Choose how Superstrate presents itself on your website: Signature, Calm or Margin. Choose its resting presence, the quiet Lamina or The Crest carrying your own logo, a glass or solid finish, the colours of its signature line and buttons, and its sounds.
A live preview shows each change on screen before you publish it.
Example scenario
Your team chooses The Crest with the venue’s logo, matches the signature line to the brand colours and checks the preview before publishing.

8.3

Choose how visitors engage.
Text, voice or both, with your own name and greeting.
Enable text, voice or both. Set the displayed name, greeting and relevant notices to suit your business.
Configure how the interface reopens after navigation, including whether a voice interaction resumes in voice or returns in text.
Example scenario
Your team enables text and voice but chooses to reopen in text after navigation, letting visitors decide when to resume speaking.

8.4

Keep an eye on usage and availability.
Voice minutes and a plain status line, in your dashboard.
Your dashboard shows the voice minutes used against your plan’s allowance, split by website.
One plain status line on your overview says whether text and voice are working on your website, and you can check again at any time. Superstrate’s team watches the services behind it.
Example scenario
Before a busy open day, your team checks that text and voice are working and how many voice minutes remain this period.

8.5

Give Superstrate the right voice.
70 voices in 32 languages, with your own pronunciations.
Choose from 70 voices across 32 languages, including Australian, British, American and Indian English. Languages you leave off are answered in English.
Teach it up to 200 pronunciations for your names and terms, previewed before you save, and up to 50 key terms it listens for, so it hears your services and place names correctly.
Example scenario
Callers often mispronounce your venue’s name. Your team adds a pronunciation, previews it, and every voice answer says it the right way.

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AI standards
Speak the languages AI is built to read.
Search engines, AI assistants and AI agents each read a business in their own format. Superstrate publishes your approved knowledge through the open standards they use, so they can understand your business, ask it questions and act for the people they serve.

9.1

Describe your business in schema.org structured data.
A linked knowledge graph that search engines and AI systems read natively.
Superstrate publishes your business as one connected graph: the type of business, address, opening hours, services, offers and answers, each with a permanent identifier, so search and AI systems recognise it as one business wherever it appears.
It contains only what your website shows, joins up with structured data your website platform already adds instead of competing with it, and is rebuilt every time it is requested, so it is never out of date.
Example scenario
A search engine reads your venue’s graph and sees its ceremony package, its address and its Saturday hours as facts about one business.

9.2

Publish llms.txt for AI systems.
A plain, machine-readable summary of your business, in step with your website.
Superstrate publishes an llms.txt file, the emerging convention for telling AI systems what a website is about, and llms-full.txt with every detail your website confirms.
When your website changes, they change with it. Superstrate also publishes a readable knowledge page and a discovery file listing them all, each showing when it was last updated.
Example scenario
An AI assistant preparing a comparison of venues reads your llms.txt and finds your capacity, location and packages in one place.

9.3

Give AI agents a direct line with MCP.
A Model Context Protocol server for your business, with a Server Card.
Superstrate runs a Model Context Protocol (MCP) server for your business. AI agents can ask it questions, search your approved knowledge and get a booking link, answered from what your team has approved.
An MCP Server Card describes the server so agents can discover it, and every request is recorded in your dashboard.
Why it matters
MCP is now an open standard under the Linux Foundation, supported by OpenAI, Google and Microsoft, with more than 10,000 public servers.
Source: Anthropic, December 2025
Example scenario
An AI agent planning an event for a client asks your venue’s MCP server about capacity and catering, then returns with a booking link.

9.4

Give AI browsers your tools with WebMCP.
Tools AI browsers can use on your pages, with no changes to your site.
WebMCP is a new browser standard that lets AI browsers use a website’s own tools instead of guessing from the page. Superstrate offers four on your website: ask your business, find the right page, get the booking link and send an enquiry.
It works in browsers that support WebMCP, has its own switch in your dashboard and stays within sensible limits, so an agent cannot flood your team with enquiries.
Example scenario
A visitor asks their AI browser to find out whether your venue suits a winter wedding. It asks Superstrate directly and opens the right page.

9.5

Answer AI in plain language with NLWeb.
An NLWeb-compatible ask endpoint, returning schema.org results.
Superstrate provides an ask endpoint compatible with NLWeb, the open project for querying websites in natural language. AI systems can request a list of matching results, a summary or a written answer.
Results carry schema.org objects and links to the relevant pages, grounded in your approved knowledge.
Example scenario
An AI system asks your venue’s endpoint which packages include accommodation and receives the matching packages with links to each page.

## Superstrate pricing

URL: https://superstrate.com.au/pricing

WHAT IT COSTS
One subscription. Every feature.
A$ 850 per month For one business website Our founding rate, for the first 10 businesses that join us. It’s our thank-you for coming on board early, and we’ll let you know if it applies to you when we talk.
Plus A$1,500 one-time managed launch
Getting started
Pay A$500 to book your launch. It holds your place and starts the work. If Superstrate isn’t ready within 10 business days of your handover, we refund it in full. How cancellations work is set out plainly in our Terms of Service.
Once Superstrate is ready and deployed, pay A$1,850, covering the remaining A$1,000 of the managed launch and your first A$850 monthly subscription.
After that, your subscription renews monthly at A$850. Cancel before your next renewal.
10-day launch promise
Once you have given us your business knowledge, we have 10 business days to have Superstrate ready to go live on your website. If we don’t, we refund your A$500 booking payment.
"Your business knowledge" means the handover we confirm in writing. The clock pauses while we wait on you.
The managed launch is done for you. We review the brand and messaging you already have, draft your business knowledge with you, install Superstrate on your website and test it before go-live. For two months after launch, we tune it for you every week while you watch it handle real visitors. After that, one ongoing subscription gives you the full platform.
What the managed launch includes
Brand and messaging review.
We review the brand, tone and messaging you already have, on your website and in your materials: how you name and describe your services and offers, the wording of your policies and claims, and anything that disagrees from page to page. We flag what needs resolving and set Superstrate up to speak the way you do. We work with what you have. We don’t create a brand or write messaging from scratch. If you need that, we’ll quote it separately.
Knowledge drafted with you.
We draft your business knowledge from your website and materials. Nothing is used until you approve it.
Install and testing.
We install Superstrate on your existing website, connect the supported booking or enquiry tools it needs and test it against real questions before go-live.
Two months of tuning.
For two months after go-live, we review real visitor conversations every week and send you a short write-up of what we improved. At the end of each month, we offer a 30-minute call to go through changes and show your team around the dashboard, should you want it.
All features included. No feature tiers. Unlimited text interactions and 500 voice minutes each month are included, along with technical support by email or phone.
Your subscription rate is protected for your first 12 months, provided you remain continuously subscribed.
Will it work for us?
Will it work on our website?
We install Superstrate on the website you already have, using one installation script that sits alongside your existing pages, and test it before go-live. Before you commit, we walk you through the managed launch, what is included and any additional requirements for your site.
Which booking tools does it connect to?
Superstrate connects to more than 25 booking, calendar and CRM tools. If the one you use isn’t among them, and it would help Superstrate in the long run too, we’ll build it especially for you at no extra cost. We’ll talk it through on the call.
Are we locked into a contract?
No. Your subscription renews monthly, with no minimum term and no early-exit fee. To stop the next charge, email hello@superstrate.com.au by 11:59 pm Canberra time on the day before your renewal date; access continues to the end of the month you have paid for. Cancelling before launch is different: you owe the value of the launch work completed, or A$500 if that is higher.
What happens after the 500 voice minutes?
Voice can pause until your next billing period, or until you approve extra capacity. Text interactions stay available, and we never charge for extra voice without agreeing it with you first. Unused minutes do not roll over. Minutes are counted by the length of the voice session, including time spent listening and responding.
Additional websites, extra voice minutes, custom integrations and brand identity or messaging creation are quoted separately. We’ll walk you through the managed launch, inclusions and any additional requirements before you commit.
HOW IT WORKS
We handle the launch. You stay in control.
Before launch We review your existing brand and messaging, then prepare Superstrate with your business knowledge and install it on your existing website. Together, we agree what it should handle and connect the supported booking or enquiry tools it needs. Before launch, we check that its answers and actions reflect how your business works.
First two months Every week for the first two months after launch, we help refine it as real visitor interactions reveal what needs attention. We also help your team become familiar with the dashboard and its controls.
Ongoing From there, your team keeps your business information current and decides which improvements to make. We remain available for technical support and help using Superstrate.
See it in action
Minimum cost: A$2,350 covering setup and your first month.
All prices are in AUD and exclude GST. GST will be added only where legally payable.
View pricing and subscription terms.

## Privacy Policy | Superstrate

URL: https://superstrate.com.au/privacy

LEGAL
Privacy Policy
Last updated: 28 October 2026
Contents
Superstrate and the business you are visiting
Information we collect
How we collect information
Why we use information
AI processing and automated insights
Voice interactions
Browser storage and website analytics
Who receives information
Overseas processing
How we protect information
How long we keep information
Access, correction, deletion and choices
Sensitive information and children
Complaints and policy changes
Contact us
Superstrate is a managed service built and provided by Build Your Buzz Creative Studio (ABN 23 514 748 772) ("BYB", "we", "us" or "our"). This policy explains how we collect, use, hold and disclose personal information when people visit our website, contact us, use our business platform, interact with Superstrate on a customer’s website, or are contacted by us about Superstrate.
We comply with the Australian Privacy Principles in the Privacy Act 1988 (Cth).
Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable. It can include an AI-generated inference about a person, even if the inference is inaccurate.
Our privacy contact details are in section 15.
1. Superstrate and the business you are visiting
Superstrate provides AI-assisted website conversations, voice interactions, enquiry capture, supported booking and business integrations, and analytics.
Superstrate is an AI assistant, not a person. At the start of every text and voice conversation it tells you that you are talking to an AI assistant, and it always answers truthfully if you ask whether it is a person.
When you interact with Superstrate on another business’s website, that business decides how its deployment is configured and how it uses enquiries, bookings and reports. We process information to provide and support the service for that business. We also handle information for our own account administration, billing, security, support and legal obligations.
The website business’s privacy policy applies to its own collection and use of your information, including information delivered to its staff, email, CRM or booking system. This policy describes our handling of information. Contact either us or the relevant business if you are unsure who can help with a privacy question; we will explain our role and assist in directing your request.
2. Information we collect
The information involved depends on the website, enabled features and what you choose to provide.
Category Examples
Business account and contact details Names, business names, work email addresses, phone numbers, account roles and communications with us.
Billing information Billing contact details, invoice information, subscription status, transaction references and payment status. Our payment provider handles payment credentials through its payment facilities.
Conversation information Messages, questions, responses, timestamps, language, session identifiers, summaries and relevant website context.
Voice information Audio streamed for speech recognition, the resulting transcript, text sent for speech generation and technical session information.
Enquiry and booking details Contact information you provide, the service you are interested in, requested dates, selected appointments, callback requests and relevant notes.
Website and device information Pages visited, referring pages or sources, interaction events, browser or device information, approximate location, network information and technical request data.
Browser identifiers and preferences A random visitor identifier, session information, conversation continuity information, assistant interface state and privacy-notice preferences.
Derived information AI-generated summaries, topics, expressed needs, apparent intent, sentiment, objections, enquiry priority and business-level trends. These are estimates, not verified facts.
Customer-supplied materials Website content, business information and other materials supplied or approved for the service, which may contain names or other personal information.
Business outreach details Business contact details published on a business’s website or in public business directories, such as a business email address and a contact person’s name and role.
Support and security records Support correspondence, diagnostic information, access events, error records, misuse indicators and records of privacy requests.
Our network provider derives an approximate location (country, region and city) from your connection. We store that approximate location, not your IP address. Hosting, network and security providers may still process IP addresses to deliver requests, detect abuse and distinguish human and automated traffic.
Approximate location is derived from network information; it is not the same as precise GPS location. You should not assume a visitor identifier or a redacted transcript is anonymous if it can still be connected with other information about you.
Businesses we contact. We may contact businesses that we think could benefit from Superstrate. To do this, we collect business contact details published on the business’s own website or in public business directories. We may also analyse the business’s public website, including with the help of our website retrieval and research providers, to prepare an assessment of how well the website serves visitors and search. We use these details only to contact the business about Superstrate and to prepare that assessment. If you would rather not hear from us, reply to our email or write to hello@superstrate.com.au, and we will stop contacting you.
3. How we collect information
We collect information:
Directly when you create an account, contact us, send a message, speak to the assistant, submit a form or request a booking or callback.
Automatically through the website integration, browser storage, network requests and operational logs.
From the business whose website you are using, its authorised staff and systems it connects to Superstrate.
From public business websites, public business directories and other public sources, used to prepare approved business information, reports and our outreach to businesses.
By deriving summaries, classifications and insights from interactions and related activity.
If a business enables website-observation features, some page and technical activity may be processed when the page loads, even if you never open the assistant or send a message.
Businesses can publish machine-readable information and an agent endpoint so that external AI systems can ask questions about the business. Questions received that way are processed like visitor conversations and are logged with personal details removed. An external AI assistant or agent acting at your direction has its own privacy practices; we process information received by Superstrate as described here.
Superstrate connector for AI agents. We also run one shared connector, described at superstrate.com.au/agents, that external AI agents can use to find businesses that use Superstrate and ask them questions. It needs no sign in. We receive the agent's request, such as its search, its question and the business it asks about, and technical request information such as the IP address and user agent, which we use to deliver requests and prevent misuse. We do not store the IP address. We do not receive your name, email address or account details unless you or your agent include them in the request. Questions received this way are handled like other agent questions: they are logged with personal details removed, and a business that a search or question reached can see that search or question. Answers come only from information each business has approved for public answers.
Links to business websites. When the connector returns a link to a business’s own website, booking page or a page it quotes, we add utm_source=superstrate, utm_medium=ai_agent and utm_campaign=mcp_shared to the link, so the business can see in its analytics that the visit came from an AI assistant. These parameters are the same for everyone and contain nothing about you or your conversation. The connector records the questions AI assistants ask on a person’s behalf, so the business can see what people want. Those questions are logged with personal details removed, and we do not use them to identify you. Once you visit a business’s website, that business’s privacy policy applies.
You can generally ask questions without giving your name or contact details, although technical identifiers may still be processed. Some actions, such as receiving a callback, completing a booking or administering a paid business account, require identifying information. If you choose not to provide it, we may be unable to complete that action.
4. Why we use information
We use personal information where reasonably necessary to:
Operate and configure Superstrate and provide relevant responses and website guidance.
Transcribe speech and generate spoken responses when voice is used.
Capture and deliver enquiries, contact requests and authorised booking actions.
Maintain conversation continuity and show the relevant business its interactions and enquiries.
Produce summaries, reports and insights about visitor questions, demand, service gaps and interaction outcomes.
Administer accounts, collect payments and communicate about the subscription.
Contact businesses that may benefit from Superstrate and prepare assessments of their public websites.
Diagnose problems, evaluate response quality, improve reliability and maintain security.
Detect misuse, enforce our agreement and meet legal obligations.
Respond to privacy requests and resolve complaints or disputes.
We do not use conversations, visitor information or business content to train or fine-tune AI models, whether our own or anyone else’s.
Authorised personnel may review relevant information when needed for support, quality assessment, security or the above purposes. Access is limited according to role and need.
We do not sell visitor contact details or use customer enquiries to send unrelated Superstrate advertising. A visitor’s request for a reply from a website business is not, by itself, permission for unrelated marketing.
Where we send our own marketing communications, we will do so in accordance with applicable law. Every marketing email we send includes a way to unsubscribe, and we act on unsubscribe requests within 5 business days. Essential billing, security and service messages may continue while they remain necessary.
5. AI processing and automated insights
Superstrate uses external AI services to generate responses, translate or summarise information, retrieve relevant business material and produce classifications and insights. Depending on the feature, information sent for processing can include conversation content, relevant business context and previous interaction summaries.
Common personal details, such as email addresses, phone numbers, Medicare, tax file and card numbers, and names you introduce in a conversation (for example, “my name is”), are removed from conversation text before AI processing and before storage, where detected. Voice transcripts are also stored with these details removed. Detection is automatic and is not perfect, so we do not claim that all personal information is removed. Information you speak is processed as audio by our speech provider before text redaction can occur. Relevant personal information can also appear in free text, business materials or authorised integration payloads.
Contact details you type into the assistant’s secure contact or booking forms go to the relevant business and its connected systems without passing through the AI models.
AI providers and training: We use AI services provided by Google Cloud (Vertex AI, now called Gemini Enterprise Agent Platform) and Amazon Web Services (Amazon Bedrock). Under their terms for business customers, Google and Amazon Web Services do not use the content we send to train AI models. Amazon Bedrock does not store the content we send or its responses, and does not share them with the companies that make the models. Google does not keep the content we send beyond what is needed to produce a response, except that it may temporarily store prompts and responses, encrypted, for up to 24 hours to speed up later responses, and, if its automated safety systems flag possible misuse, it may log the relevant prompts for up to 90 days to check whether its usage policies have been breached.
When the assistant searches the web, our search provider, Brave Search, receives a search query based on the visitor’s question. Before a web search, our AI writes the search query and leaves out your own name and contact details. Names of businesses or people you mention as part of your question may be included in the query. Brave keeps a record of search queries for up to 90 days for billing and troubleshooting. How our speech provider handles audio and transcripts is explained in section 6.
Automated decisions: We do not use computer programs to make decisions that could reasonably be expected to significantly affect your rights or interests, and no such decision is made solely by a computer program. We use conversation content, and the details you choose to share, to generate responses and to classify and summarise an enquiry’s topic, intent, sentiment and priority for the business. These outputs help the business decide how to follow up; the business, not Superstrate, makes those decisions.
AI-generated summaries and classifications can be wrong. You can contact the business or us to ask how your information was used, or to question or seek correction of an inference associated with you.
6. Voice interactions
Voice is optional where offered. Starting voice requires microphone access through your browser. Audio is streamed to operate speech recognition, and text is sent to a speech provider to generate the assistant’s replies.
When voice starts, a caption tells you that you are talking to an AI assistant and how your speech is handled.
Microphone permission is a browser control; it does not replace the privacy notice or any additional consent required by law. You can stop a voice session, revoke microphone permission in your browser or use text instead where available.
Audio retention: Superstrate does not store recordings of your voice. We keep a text transcript of the conversation as part of the conversation record described in section 11. Your speech is streamed to our speech provider, ElevenLabs, which converts it to text, and the assistant’s replies are sent to ElevenLabs as text to be spoken. ElevenLabs keeps the audio it receives, the transcript it produces and the speech it generates in our account history in the United States until they are deleted. After deletion, ElevenLabs may keep copies in its backups for up to 30 days and may keep related debugging and moderation records.
We have switched off the setting that allows ElevenLabs to use our account data to train its models, with effect from 27 September 2026. ElevenLabs’ terms may nonetheless allow it to use speech-to-text transcripts to improve its services.
Avoid speaking passwords, card details, identity-document numbers or unnecessary sensitive information. If you need to discuss sensitive matters, contact the business through an appropriate direct channel.
7. Browser storage and website analytics
The assistant stores a random, anonymous identifier in your browser’s local storage to recognise return visits, together with short-lived session storage entries that keep the conversation and interface state across page changes. The identifier has no set expiry; it is removed when you clear your browser storage.
Session storage usually lasts for a browser tab’s session, although browser restore behaviour can vary. Related account and third-party services may use cookies or similar technologies for authentication, security and service delivery.
Where website-observation features are enabled, small page resources and network requests help measure page activity, referral information and visits by human users or automated agents. These functions may operate independently of a conversation.
You can control cookies, microphone access and stored site data through your browser. Blocking or clearing storage may affect conversation continuity and other functions. It does not automatically delete information already held on our servers or by the website business. Conversely, a server-side deletion request does not necessarily clear information stored in your browser.
The website business may use its own analytics, advertising or consent-management tools. Those tools are governed by its notices. Where consent is required for a particular use of storage or tracking, it must be obtained before that use; this policy alone is not a substitute for that consent.
8. Who receives information
We may disclose relevant information to:
The business whose website you are using and its authorised staff, so it can view interactions, respond to enquiries and manage its service.
The CRM, booking, email, messaging, Slack, webhook or other systems that business has authorised us to connect, where needed for the configured action or notification.
Our subprocessors, the service providers that host, secure, process or support our service.
Professional advisers, insurers or authorities where reasonably necessary and lawfully permitted.
A prospective or actual business successor where necessary for a genuine transaction, subject to appropriate confidentiality and privacy protections and any required notice.
The subprocessors we use to provide Superstrate are listed below. We update this list when our subprocessors change.
Subprocessor or recipient Function and information involved
Google Cloud Application hosting and logs in Sydney, AI processing and search embeddings, including relevant conversation or business context and operational information, and temporary storage in the United States of business content being processed in bulk (deleted within 3 days, never visitor conversations).
Amazon Web Services, including Amazon Bedrock AI processing in Australia, including relevant prompts, context and summaries.
Supabase Database, account authentication and related storage for business and service records, in Sydney.
Upstash Short-lived session data needed to complete a conversation, booking or enquiry, in Sydney.
Cloudflare Network delivery and security for all website and voice traffic to Superstrate, including approximate location derived from your connection and other technical request information.
ElevenLabs Speech recognition and speech generation when voice is used, including streamed audio and text required for spoken responses.
Brave Search Web search when the business’s own information does not answer a question, using a search query based on the visitor’s question.
Resend Service emails, business notifications (for example, lead alerts containing a visitor’s contact details) and reports.
Stripe Payment and subscription processing for business customers, including billing details and transaction information.
Scrapfly and DataForSEO Retrieval and analysis of public website and business information, including personal information appearing in that material.
The customer’s connected systems Authorised enquiry, booking and notification delivery; information varies with the connection and requested action.
Subprocessors do not all receive every category of information. In particular, enabling text does not itself require sending your voice to a speech provider.
Public-discovery features can make approved business information available to search engines and external AI services. Material approved for public publication may be indexed or copied by those services. Private visitor conversations and enquiry contact details are not designated for publication through those features.
When an agent searches through the Superstrate connector, the matching businesses' approved public information, such as their name, website, services and answers, is shared with that agent and the AI service it runs on, and each matching business can see the search that found it, with personal details removed. A business can turn off its listing at any time.
We remain responsible for obligations applicable to our handling of information. Referring to another provider’s policy does not remove those obligations.
9. Overseas processing
Conversations, leads, bookings and account data are stored in Australia (Sydney). Our application runs in Sydney and our application logs are stored there, and AI processing through Amazon Bedrock stays within Australia (Sydney and Melbourne). Some information is processed or stored outside Australia:
AI processing through Google Cloud may take place in any country where Google operates cloud data centres. Google does not commit to a particular country for these requests, even for requests we send to its Sydney endpoint.
When we check, measure or improve a business's knowledge in bulk, the business content involved, such as website text, knowledge sections and answers, may be held temporarily in Google Cloud storage in the United States while Google processes it. We delete it as soon as processing finishes, and in any case within 3 days. Conversations with visitors are never included in this processing.
Our speech provider, ElevenLabs, stores voice data in the United States and may process it in the United States, the Netherlands or Singapore. Its affiliates may also handle it in Poland, Japan, India or the United Arab Emirates.
Our search provider (Brave Search), email provider (Resend) and website retrieval provider (Scrapfly) handle information in the United States. Our payment provider (Stripe) handles information in Ireland and the United States. Our website research provider (DataForSEO) handles information in Estonia, the United States, Germany and the United Kingdom.
Our network provider, Cloudflare, operates data centres worldwide and may handle website and voice traffic outside Australia.
Businesses using Superstrate may connect their own booking, CRM, messaging or webhook systems, which may be hosted overseas; the business can tell you where.
The countries in which our overseas recipients are likely to handle personal information therefore include the United States, Singapore, the Netherlands, Ireland, the United Kingdom, Germany and Estonia, and, for our speech provider, Poland, Japan, India or the United Arab Emirates as described above. Where a provider uses global infrastructure and we cannot practicably identify every likely country, we have identified that limitation above and will explain the available information on request.
We assess overseas arrangements and take reasonable steps required by applicable law to protect personal information, including appropriate provider terms and configuration. We do not treat use of the service as a blanket waiver of protections for overseas disclosure.
10. How we protect information
We use a combination of technical and organisational measures designed to protect information from misuse, interference, loss and unauthorised access, modification or disclosure. These include access controls, customer separation, protected service connections and privacy controls in relevant processing paths.
No internet service or security measure is infallible. Customers must also protect their account access and the external systems to which they send information.
If a data breach occurs, we will assess it and take appropriate containment and remedial steps. If it is likely to result in serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner as the Notifiable Data Breaches scheme requires, and we will notify affected customers.
11. How long we keep information
We keep personal information only for as long as reasonably needed for the purposes described in this policy or as required or permitted by applicable law. Different records have different requirements:
Conversations: conversation text and the personal details in it are removed automatically 365 days after the conversation’s last activity. A record without personal information, such as the date, page and outcome, is kept so the business’s analytics stay accurate.
Enquiries and bookings: these are the business’s records and are kept until the business deletes them.
Reports and aggregated insights: kept for the business’s service; they contain no personal details.
Report analytics: we track analytics on the reports we send, and delete them after 13 months.
Voice recordings: Superstrate does not store them (see section 6).
Account and subscription records: retained to administer the relationship and meet applicable accounting, tax and legal obligations.
Diagnostic and security records: retained for the troubleshooting, security or audit purpose for which they were collected, subject to applicable expiry and access controls.
Privacy requests and disputes: retained as reasonably necessary to respond, demonstrate the outcome and meet legal obligations.
Backups and provider copies: may remain for the applicable backup or provider retention cycle after removal from active systems, with access restricted and further use limited appropriately.
When information is no longer required, we take reasonable steps to delete it or de-identify it. De-identification requires more than simply removing a name where a person could still reasonably be identified from remaining information.
Deleting personal fields may leave non-identifying statistical counts or records needed to document an event. We may also retain limited information where necessary to comply with law, resolve a dispute or record and honour a privacy request. Where an exception prevents complete deletion, we will explain it when responding, unless legally prohibited.
Deletion from Superstrate does not automatically recall emails or remove information already transferred to the business’s CRM, calendar or other systems. Those recipients must address the copies they hold. We will reasonably cooperate with requests affecting our providers and explain what action is needed with independent recipients.
12. Access, correction, deletion and choices
You may contact us at any time to ask what personal information we hold about you, request access, correction, export or deletion, or raise a concern about its use. Applicable law determines the extent of any legal entitlement, and we will also consider reasonable requests beyond the minimum required by law.
If the information concerns an interaction on a customer’s website, identify that business or website and, if possible, the approximate date and the contact details or session information used. Avoid sending unnecessary identity documents or sensitive information. We may request proportionate information to verify identity and protect other people’s records.
Where the customer controls the relevant records, we may need to coordinate with it. This does not prevent you from contacting us directly or remove obligations that apply to us.
We usually respond to access and correction requests within 30 days, and will meet any applicable legal deadline. If we refuse a request in whole or part, we will explain the reason and available complaint options unless the law prevents us from doing so. There is no fee to make a request; if a lawful charge for providing access is necessary, we will explain it before proceeding.
Where processing relies on your consent, you can withdraw that consent by contacting the relevant business or us. Withdrawal applies to future processing dependent on that consent, does not undo processing already lawfully undertaken and may prevent us from providing the associated function. Retention or processing required on another lawful basis may continue, which we will explain where relevant.
13. Sensitive information and children
The ordinary service is designed for business enquiries and website assistance, not for collecting sensitive health, biometric, identity or similarly sensitive records. Please do not provide unnecessary sensitive information. A business must agree suitable safeguards and satisfy applicable legal requirements before configuring a sensitive-information use case.
The subscription account service is intended for adults acting for businesses. If a website deployment may be used by children, the website business must consider appropriate notices, consent and safeguards for its audience. If you believe a child’s information has been collected inappropriately, contact us so we can investigate and take appropriate action.
14. Complaints and policy changes
If you have a privacy complaint, contact hello@superstrate.com.au with the relevant facts and the outcome you seek. We will acknowledge your complaint, investigate it and aim to respond substantively within 30 days. If more time is reasonably needed, we will explain why and give an expected response date, subject to applicable legal deadlines.
If you are not satisfied with our response, or we have not responded within 30 days, you may contact the Office of the Australian Information Commissioner at oaic.gov.au. Its ability to investigate depends on whether the matter falls within its jurisdiction. You may also have rights to complain to another applicable regulator.
We may update this policy as our practices or legal obligations change. We will update the "Last updated" date and provide additional notice of a material change where appropriate or required. An updated policy does not, by itself, authorise a new use of previously collected information that requires separate consent or another legal basis.
15. Contact us
Privacy contact
Build Your Buzz Creative Studio
ABN: 23 514 748 772
Australian Capital Territory
Email: hello@superstrate.com.au

## Terms of Service | Superstrate

URL: https://superstrate.com.au/terms

LEGAL
Terms of Service
Last updated: 24 October 2026
A change to your disadvantage applies to existing customers only from the date given in our notice to them (see section 17).
Contents
Your agreement with us
One subscription. Every feature.
Pricing and payment schedule
GST
Managed launch and deployment
Monthly billing and renewal
Your first 12 months of rate protection
Text and voice allowances
Additional websites and services
Your information, accounts and approvals
Acceptable use
AI responses, analytics and third-party actions
Privacy and customer data
Intellectual property and confidentiality
Cancellation, termination and refunds
Support, availability and suspension
Changes to prices, features and these Terms
Australian Consumer Law and other protected rights
Liability and indemnities
Events outside reasonable control
Complaints and disputes
Governing law
General provisions
Contact
Superstrate is a managed service built and provided by Build Your Buzz Creative Studio (ABN 23 514 748 772) ("BYB", "we", "us" or "our"). These Terms of Service govern the Superstrate platform and its related managed launch and support services. Our contact details appear in section 24.
Superstrate is a subscription service for businesses. It helps businesses answer website visitors’ questions, capture enquiries, connect supported business tools and understand visitor activity through AI-assisted interactions and reporting.
1. Your agreement with us
In these Terms, "you" means the business subscribing to Superstrate. The person accepting these Terms must be at least 18 and authorised to act for that business.
Your agreement consists of these Terms and the written quote, proposal or order confirmation you accept (your "Service Order"). We will provide both before requesting your booking payment. You accept the agreement by signing or electronically accepting the Service Order, or by expressly confirming acceptance in writing. Simply browsing our website does not start a paid subscription. Your Service Order records the version of these Terms that applies to you when you accept it.
Your Service Order identifies the website, managed launch scope, the value of each managed launch stage, integrations, fees and any specifically agreed variations. A variation overrides these Terms only to the extent it expressly identifies the different arrangement. No agreement excludes rights that cannot lawfully be excluded.
Our Privacy Policy explains how we handle personal information. Accepting these Terms is not blanket consent to unrelated marketing or every use of personal information.
2. One subscription. Every feature.
The standard subscription includes access to all generally available Superstrate platform features, with no feature tiers, for one business website. It includes:
Unlimited text interactions.
500 voice minutes per monthly billing period.
AI-assisted answers grounded in the business information configured for your deployment.
Supported visitor guidance, enquiry capture, lead management and booking or enquiry actions.
Access to supported integrations, subject to compatibility, availability and configuration.
Available analytics, conversation insights, business reports and public business-discovery features.
Technical support for your agreed deployment.
Some features require configuration, suitable business information, third-party authorisation or sufficient activity to produce useful results. Features labelled experimental or in testing may have separate availability conditions disclosed before use. We do not promise that every external system can be integrated or that every feature is appropriate for every business.
"All features included" does not include unlimited custom development, additional websites, extra voice capacity or fees charged by your own third-party providers. Any additional work or charges require your agreement in advance.
3. Pricing and payment schedule
All prices are in Australian dollars and exclude GST. GST is added only where legally payable, as explained in section 4.
Item Amount excluding GST When payable
Booking payment A$500 When you book your managed launch
Remaining managed launch payment A$1,000 On deployment
First monthly subscription A$850 On deployment
Ongoing subscription A$850 per month Monthly in advance from the deployment date
The total one-time managed launch fee is A$1,500. The combined payment due on deployment is A$1,850, comprising the A$1,000 managed launch balance and the first A$850 subscription payment.
The minimum total cost for a completed managed launch and the first subscription month is A$2,350 excluding GST, before any separately agreed extras. There is no requirement to commit to two, three or twelve months.
Founding rate
The A$850 monthly rate is a founding rate for our first 10 websites. Once those places are taken, it closes and the standard rate applies to new subscriptions. We will confirm which rate applies to you when you book a walkthrough and in your Service Order.
Managed launch stages
We complete the managed launch in five stages and confirm in writing as each stage is completed:
Onboarding: we agree the scope, receive the access we need and review your website.
Brand and messaging review: we review what you already have: your website, your existing materials, and any brand identity or guidelines created by your own marketing team or an external agency. We identify tone, how you name and describe your services and offers, claims, policies and inconsistencies, flag gaps, and set Superstrate up consistently with what you decide. This stage does not cover creating or changing your brand identity, naming, positioning, tone-of-voice guidelines or logo, or writing new marketing messaging. That is separate work, quoted separately, and something our marketing team at Build Your Buzz can help with.
Business knowledge preparation: we draft your business knowledge with you, from your website and the materials you provide. Nothing is used until you approve it.
Build review: you approve the answers, we configure the assistant and connect your systems, and we show you the working build.
Testing and deployment: we complete testing, and the service is ready to deploy.
The value of each stage is set out in your Service Order before any work begins. Together, the five stages make up the A$1,500 managed launch fee.
Booking payment
The A$500 booking payment is a part-payment of the managed launch fee, not an additional charge. It secures the onboarding, preparation and launch resources we allocate to your deployment, and it is non-refundable, except under the 10-day launch promise below, where a refund is required by law, or where we cancel before deployment for reasons unrelated to your breach.
10-day launch promise
Once we confirm in writing that your business knowledge handover is complete, we will have Superstrate ready within 10 business days. Ready means the build is complete and tested, and ready to show you for a final review and your approval to go live. The 10 business days pause while we are waiting on you, your marketing team, or a third party you rely on, such as your website platform or booking tool.
If we miss it, we will contact you in writing and refund your A$500 booking payment to the original payment method within 2 business days of your reply. If you still want to continue, we will show you the build within the following 7 days, and at deployment you pay the remaining A$1,000 of the managed launch fee and your first monthly subscription, with no booking payment. This promise is in addition to your rights under the Australian Consumer Law.
Deployment
We deploy Superstrate only after we have shown you the build and completed testing. Deployment starts your subscription. On deployment, the remaining A$1,000 of the managed launch fee and your first monthly subscription payment of A$850 are payable, A$1,850 in total. These payments are triggered by deployment, not merely by an estimated launch date or our starting work.
If you cancel before deployment
If you cancel before deployment, you owe the total value of the managed launch stages completed when you cancel, as set out in your Service Order, or A$500 if that is higher. We will invoice any amount above what you have already paid. No subscription fee is payable.
If we cancel before deployment for reasons unrelated to your breach, we will refund amounts paid for managed launch work that has not been delivered and any subscription charges collected for service not supplied. Separately requested additional work is payable only as agreed in writing. Your statutory remedies remain available.
4. GST
If GST is legally payable on a supply, you must pay the applicable GST in addition to its GST-exclusive price. We will identify the GST amount and total payable on the relevant invoice and provide a tax invoice where required.
We will not charge GST when we are neither registered nor required to be registered for GST. If our registration status or the applicable tax treatment changes, GST may apply to subsequent taxable supplies. We will notify you before collecting an adjusted recurring payment.
The subscription rate protection in section 7 protects the price excluding GST. It does not fix the amount of tax imposed by law.
5. Managed launch and deployment
We will agree the managed launch scope before work begins. This normally includes preparing your business information, configuring the agreed experience, installing or helping install Superstrate on your website, testing and deploying it, in the stages described in section 3.
You must provide the information, approvals and access reasonably required for that work. You must have authority to give us access to the website and connected systems. We will protect that access and use it only for the agreed work.
We will give you an opportunity to review the build against the agreed scope before deployment. Deployment occurs on the go-live date agreed with you, when the agreed service is installed and made available on the nominated website. We will confirm completion and the subscription start date in writing. Deployment does not waive your right to report defects.
Any estimated delivery date depends on timely access, information and approvals. If either party becomes aware of a likely delay, it must tell the other promptly and cooperate on a revised date. We will not begin subscription billing solely because a customer approval is delayed. However, if the service is ready to deploy and you have not approved deployment, or told us what needs fixing, within 30 days of our written request, we may end the managed launch and invoice the value of the completed stages under section 3.
Changes outside the agreed scope will be quoted for your approval before we undertake chargeable work. We will not treat correcting our failure to meet the agreed scope as a chargeable addition.
6. Monthly billing and renewal
Your first monthly billing period begins on the agreed deployment date. Your subscription then renews automatically each month unless cancelled under section 15. If a month does not contain the corresponding renewal date, renewal falls on its last day.
Monthly fees are payable in advance. If you authorise recurring card or direct-debit payments, that authorisation covers the agreed subscription and separately approved charges only. We will provide invoices or receipts and disclose any payment-method charges before you choose that method.
Keep your billing and contact details current. If a payment fails, we will notify you and give you at least seven days to resolve it before suspending service for non-payment. We will investigate genuinely disputed charges and will not suspend solely for a reasonably disputed amount while you cooperate with that process and pay undisputed amounts.
We do not impose an automatic late-payment penalty under these Terms. If an incorrect payment is taken, contact us so we can investigate and correct it promptly.
7. Your first 12 months of rate protection
Your subscription rate is protected for the first 12 months from your deployment date, provided you remain continuously subscribed.
For the standard subscription, this means A$850 per month excluding GST for the original agreed website and scope throughout that period. After those 12 months, the rate may change, with notice as these Terms require. This protection is not a 12-month minimum commitment: you may still cancel monthly.
We will not introduce a mandatory surcharge or reduce the included text or voice allowances to circumvent this protection. Optional additions you approve are charged separately and do not remove protection from your original subscription.
If you cancel and later subscribe again, the new subscription is subject to the pricing offered and accepted at that time. A temporary payment failure corrected within the notice period in section 6 does not, by itself, break continuous subscription.
8. Text and voice allowances
Unlimited text interactions
There is no numerical monthly allowance or per-message charge for ordinary text interactions within your agreed deployment. You must comply with section 11. We may apply proportionate technical limits to protect security and service stability, including against automated abuse or denial-of-service activity. We will not use those controls as an undisclosed text-usage cap or a reason to impose unapproved overage charges.
Voice minutes
The standard subscription includes 500 voice minutes in each monthly billing period. These minutes are shared across voice sessions for the covered website. Usage is measured by connected voice-session duration, including time spent listening and responding, rather than only the visitor’s speaking time.
Unused minutes do not roll over, have no cash value and cannot be transferred between subscriptions unless expressly agreed. We will make usage information available and explain the applicable measurement before deployment.
Voice access may be paused when the included allowance is reached, until the next billing period or until you approve additional capacity. Text access remains available, subject to these Terms. We will not automatically upgrade your subscription or charge for additional voice usage without your prior agreement.
9. Additional websites and services
The standard price covers one business website and its agreed Superstrate deployment. Additional websites, brands or independently configured deployments require a separate quote.
The same website’s www and non-www addresses, and domains that only redirect to that website, are not automatically treated as additional websites. A subdomain or related site may require a separate deployment where it needs its own business information, configuration, integrations, reporting or usage allocation. We will explain and agree any additional charge before work begins.
Additional voice capacity, custom integrations, substantial reconfiguration and other services outside the agreed scope require a separate written agreement. Unless otherwise agreed, allowances are not pooled across separate subscriptions.
10. Your information, accounts and approvals
You are responsible for the accuracy and currency of the business information, prices, policies and instructions you provide or approve. Tell us promptly about material changes or incorrect responses so we can address them.
You must secure your account credentials, manage access for your staff and promptly report suspected unauthorised access. You are responsible for people you authorise to use your account, but not for security failures caused by us.
You must have the necessary rights to provide your content and connect your systems. Do not upload confidential third-party material or personal information without a lawful basis.
Review information designated for public answers, search-engine access or external AI discovery. Do not approve confidential material for public publication. We remain responsible for implementing the publication settings we agree with you.
11. Acceptable use
Superstrate identifies itself as an AI assistant. You must not present it, or ask us to present it, as a person, and you must not remove or obscure the notices Superstrate displays to visitors.
You must not use Superstrate to:
Break the law, infringe another person’s rights or facilitate fraud, harassment or discrimination.
Send unlawful marketing, impersonate others or misleadingly present an AI interaction as a human interaction.
Collect passwords, payment-card numbers or security codes, government identifiers (such as tax file or Medicare numbers) or sensitive information through an ordinary conversation when the deployment is not expressly approved and configured for that purpose.
Upload malicious code, bypass security, manipulate the assistant through prompt injection, or attempt to access another customer’s information.
Deliberately overload the service, operate unauthorised automated traffic or resell access without our agreement.
Use AI output as the sole basis for a decision with legal or similarly significant effects on an individual.
Without our written approval, you must not use Superstrate for health triage or to give medical, health, legal, financial or insurance advice; for gambling, adult services or political campaigning; for services directed at children; or to make or support decisions about credit, insurance, employment or housing.
Superstrate is not an emergency service. In an emergency, call 000. It is not a substitute for qualified medical, legal, financial or other professional advice.
Superstrate is designed not to advise on symptoms or suggest treatments. If a visitor describes symptoms or a health concern, it directs them to a doctor or other qualified health professional, and if what they describe sounds serious, it tells them to call 000.
We will assess suspected misuse reasonably and use a response proportionate to the actual risk. Legitimate high visitor interest alone is not prohibited use.
12. AI responses, analytics and third-party actions
Superstrate uses AI and automated systems. Responses, translations, summaries, classifications and recommendations may be inaccurate, incomplete or outdated. Analytics may include inferred interests or intent and should not be treated as verified facts about an individual.
We will use reasonable care and skill to configure and operate the service. We do not guarantee a particular number of leads, bookings, sales, search rankings or commercial results. These limitations do not exclude any express commitment we make or statutory obligation we owe.
You should review material outputs before relying on them for significant business decisions. Visitors should verify important prices, availability and commitments with your business. A suggested booking or request is not confirmed until the relevant business or connected system confirms it.
Where you authorise an integration, Superstrate may transmit information or initiate the actions included in its agreed configuration. You remain responsible for fulfilling your business’s bookings, sales and other obligations to visitors. We remain responsible for the service we supply, including our integration work.
Third-party systems have their own terms, privacy practices, charges and availability. You are responsible for maintaining any customer-owned subscriptions and permissions needed for your integrations. We are not responsible for the availability of those systems, changes they make to their features or prices, errors inside them, bookings or messages they fail to process, or how they handle information after it reaches them. We will tell you about material integration restrictions known to us. If a connected system stops working, we will tell you and restore our side of the connection within a reasonable time.
Superstrate connector for AI agents. While your subscription is active, your business is listed by default in the Superstrate connector for AI agents (superstrate.com.au/agents), so external AI agents can find your business and ask about it. Only information you have approved for public answers is used. You can see the searches and questions that reached your business, and you can turn the listing off at any time under Search and AI visibility; the change takes effect straight away. AI agents and the services they run on have their own terms. We are not responsible for how they present, summarise or act on an answer. A person who reaches you through an agent finishes any enquiry or booking on your own page.
13. Privacy and customer data
Each party must comply with privacy, data protection and marketing laws applicable to its activities.
You decide the business purposes of your deployment, the information you ask visitors to provide and the external systems you connect. You must provide appropriate visitor notices and obtain any consent or other authority required for collection, analytics, voice processing and onward disclosure where you operate. In particular, a request for a callback or enquiry response must not automatically be treated as consent to unrelated marketing.
Your website’s privacy policy must tell visitors that you use an AI assistant provided by a third party, that conversations (and voice, where enabled) are processed by AI and speech providers, some of them overseas, and where enquiries and bookings are sent. We can give you suggested wording.
We handle customer and visitor information to deliver, secure, support and administer the service, in accordance with the agreed configuration, our Privacy Policy and applicable law. Our permission to process customer content is limited to those purposes; it is not permission to sell visitor contact details or use them for unrelated advertising. We do not use your content, your visitors’ conversations or information about them to train or fine-tune AI models. We may use de-identified and aggregated information about how the service performs to operate, secure and improve Superstrate.
Subprocessors
We use subprocessors, the third-party service providers that process information for us, for hosting, databases, AI processing, speech, search, email, payments and other operational functions. Some processing occurs outside Australia. The current list and the information involved are in our Privacy Policy.
We will give you at least 30 days’ notice before adding a subprocessor that will receive visitors’ personal information. If you reasonably object and we cannot resolve your objection, you may cancel before the change takes effect, and we will refund any fees you have prepaid for the period after cancellation.
Security and requests
We will apply reasonable security safeguards, restrict staff access to those who need it and require appropriate confidentiality and data-handling protections from subprocessors we engage. If we become aware of a security incident affecting your customer data, we will notify you without undue delay, share reasonably available relevant information and cooperate on required responses. Each party remains responsible for any notifications it must make by law.
We will reasonably assist with access, correction, export and deletion requests for information we hold. Removing information from Superstrate does not automatically remove copies already delivered to your email, CRM, booking system or another independent recipient. We will explain known limitations and cooperate on necessary follow-up.
14. Intellectual property and confidentiality
You retain your rights in the business materials you provide, your visitors’ conversations and your leads. You grant us a limited licence to host, copy, analyse, format and use those materials as needed to deliver the agreed service, including displaying approved public information and transmitting information through authorised integrations.
We retain our rights in the platform, software, prompts, configuration, templates and underlying methods. During your subscription, you may use the service and your customer-facing outputs for your business purposes. We do not claim ownership of your business information or prevent you from using reports and exports supplied to you. AI-generated material may not be unique or independently eligible for intellectual-property protection.
You must not, and must not allow anyone else to:
copy, modify or create works based on Superstrate, its software, prompts, configuration or documentation;
reverse engineer, decompile or attempt to extract its source code, system instructions or methods, except to the extent the law expressly allows;
use Superstrate, or anything learned from access to it, to build or help build a product or service that competes with Superstrate; or
resell, sublicense or provide Superstrate to others without our written agreement.
This does not limit your use of your own content, your visitors’ information, or general skills and knowledge.
If you give us suggestions or feedback about Superstrate, we may use them without restriction or payment. This does not give us any right to your confidential information or business materials.
We will not use your name, logo, private results or case study in our marketing without your permission.
Each party must protect the other’s confidential information, use it only for the agreement and disclose it only to people who need it and are bound by appropriate confidentiality obligations. This does not prevent disclosure of information already lawfully public, independently developed, lawfully received from another source or required by law. Where lawful and practicable, give advance notice of a compelled disclosure.
When the agreement ends, each party will, on request, return or destroy the other’s confidential information, except copies it must keep by law, copies held in routine backups until they are overwritten, and records that section 15 and our Privacy Policy allow to be kept for longer.
15. Cancellation, termination and refunds
Cancelling your monthly subscription
You may cancel by emailing hello@superstrate.com.au, or through any cancellation facility we make available. To prevent the next subscription charge, your cancellation must reach us by 11:59 pm Canberra time on the day before your renewal date. Cancellation takes effect at the end of the current paid billing period. Access continues until then, unless an earlier lawful suspension applies.
A cancellation received by that time prevents the next subscription charge; it does not depend on our acknowledging the message first. We will confirm the effective date. There is no early-exit fee and no obligation to pay for the remainder of the 12-month rate-protection period.
Unless required by law or another provision of these Terms, we do not refund unused days in a billing period solely because you change your mind. Managed launch payments are dealt with in section 3.
Ending for breach or service failure
Either party may terminate for a material breach that the other fails to remedy within 14 days after written notice describing the breach and required remedy. Immediate termination is available where the breach cannot reasonably be remedied or continuing the agreement would be unlawful. Any statutory right to terminate sooner remains available.
If we permanently stop providing your service or terminate for convenience, we will normally give at least 60 days’ notice, assist with a reasonable transition and refund prepaid fees for the period we do not supply. If we end the service before completing the agreed managed launch for reasons unrelated to your breach, section 3 applies. Termination must not be used simply to evade your rate protection.
We will not continue subscription billing for future periods after termination. Amounts already properly due remain payable, subject to any refund, credit or other legal remedy.
Your information when the service ends
You can ask for an export of your approved business knowledge, conversation records and leads at any time before your subscription ends, and for 30 days afterwards. We will provide it within 14 days in a standard format. After those 30 days, we will delete or de-identify the records we hold for you within a further 60 days, unless the law requires us to keep them, we need them to resolve a dispute, or an authorised person asks us to delete them sooner. Backup copies are overwritten in the normal backup cycle.
We will retain, delete or de-identify information in accordance with our Privacy Policy and applicable law. You should remove the website installation and revoke integration permissions when the service ends. Ending a subscription does not itself cancel bookings or delete information held in third-party systems.
16. Support, availability and suspension
Technical support covers problems with Superstrate and assistance using your agreed deployment. It does not include website redesign, campaign management or custom development unless expressly agreed. Contact hello@superstrate.com.au. Any agreed support hours or response targets will appear in your Service Order; there is no guaranteed 24-hour support or service level unless expressly agreed.
For the first two months after deployment, we review your visitors’ conversations every week and send you a short write-up of what we improved, and we offer an optional 30-minute call at the end of each month. After that, ongoing tuning is part of technical support: we act on requests as soon as reasonably possible, without a fixed schedule.
We will use reasonable care and skill to maintain the service and address faults. Maintenance, internet failures and provider disruptions can interrupt availability. We will give reasonable notice of planned work likely to cause a material interruption where practicable.
We may temporarily restrict affected functionality where reasonably necessary to address a security threat, unlawful activity, material breach or non-payment under section 6. Restrictions must be proportionate, last no longer than reasonably necessary and be explained in advance where practicable. Urgent protective action may occur first, with notice as soon as reasonably possible.
If a material interruption caused by us prevents you from using the service, we will discuss an appropriate remedy, including any credit or refund required by law. This section does not transfer our responsibility for our suppliers entirely to you.
17. Changes to prices, features and these Terms
We may change advertised prices for new subscriptions. That does not change an already accepted Service Order.
For an existing subscription, any increase to the recurring subscription price requires at least 60 days’ written notice and takes effect only at a renewal on or after both the end of that notice period and the end of your initial 12-month rate-protection period. The notice will state the new amount and effective date. You may cancel before it takes effect without an exit fee.
We may improve or update the platform. For a change to these Terms or the service that materially disadvantages you, we will give at least 60 days’ written notice, explain the change and allow you to cancel before it takes effect. If it must take effect during a prepaid period and you cancel because of it, we will refund the unused affected portion.
We may make a change sooner where necessary to comply with law or address an urgent security risk. We will explain it as soon as practicable and preserve any cancellation or refund rights. Such a change does not permit an unapproved fee or an avoidance of rate protection.
Changes apply prospectively. Changes that are not to your disadvantage take effect on the "Last updated" date shown at the top of these Terms. Changes to your disadvantage take effect only after the notice period in this section. Merely editing this page does not replace the notice or express agreement required by these Terms. We keep previous versions of these Terms and will provide the version that applied to you on request. Optional additional services require your express approval.
18. Australian Consumer Law and other protected rights
Our services come with guarantees that cannot be excluded under the Australian Consumer Law. For major failures with the service, you are entitled: to cancel your service contract with us; and to a refund for the unused portion, or to compensation for its reduced value. You are also entitled to be compensated for any other reasonably foreseeable loss or damage. If the failure does not amount to a major failure, you are entitled to have problems with the service rectified in a reasonable time and, if this is not done, to cancel your contract and obtain a refund for the unused portion of the contract.
Nothing in this agreement excludes, restricts or modifies a consumer guarantee, remedy or other right that cannot lawfully be excluded, including under the Australian Consumer Law.
Where those guarantees apply, services must be supplied with due care and skill and meet other applicable statutory requirements. Depending on the circumstances, you may be entitled to rectification, cancellation, a refund and compensation. The booking-payment, cancellation, AI and liability clauses are all subject to these rights.
Contact us if you believe the service has failed to meet a guarantee. We will assess the issue on its circumstances rather than relying on a blanket "no refunds" policy.
19. Liability and indemnities
Each party is responsible for loss caused by its breach of this agreement, negligence or unlawful conduct, subject to this section and rights that cannot lawfully be limited. Each party must take reasonable steps to reduce avoidable loss. Liability is reduced to the extent the other party caused or contributed to that loss.
Limits
General limit. To the extent permitted by law, each party’s total liability arising from this agreement is limited to the greater of: (a) the total fees paid or payable under the agreement in the 12 months before the event giving rise to the claim; and (b) A$7,800 (the "general limit").
Privacy and data-security limit. To the extent permitted by law, each party’s total liability arising from a breach of its privacy or data-security obligations under this agreement, including any unauthorised access to, or loss or disclosure of, personal information, is limited to three times the general limit. This limit applies to every claim arising from such a breach, however the claim is framed, including where the same facts are also claimed as a breach of confidentiality, negligence or another obligation. It is separate from the general limit.
What the limits do not cover. Neither limit applies to fraud, wilful misconduct, a party’s infringement of the other party’s intellectual-property rights, or liability that cannot lawfully be limited. The general limit does not apply to a breach of confidentiality that is not a breach of privacy or data-security obligations. The limits do not remove an obligation to pay agreed fees or provide a refund required by these Terms or law.
Neither party is responsible for loss that was not reasonably foreseeable when the agreement was made. We do not exclude a recoverable loss merely by labelling it "indirect" or "consequential".
Indemnities
You indemnify us against third-party claims to the extent they arise from content or instructions you provide or approve, your failure to give visitors the notices or obtain the consents you are responsible for under section 13, or your use of enquiry or lead information in breach of law, including spam and marketing laws.
We indemnify you against third-party claims that the Superstrate platform, excluding your content and the third-party systems you connect, infringes that third party’s intellectual-property rights.
Each indemnity is reduced to the extent the indemnified party caused or contributed to the claim, depends on prompt notice of the claim and reasonable cooperation in dealing with it, and counts towards the applicable limit in this section. No provision requires you to indemnify us for our own acts or omissions.
20. Events outside reasonable control
Neither party is responsible for a failure caused by an event genuinely outside its reasonable control to the extent it could not reasonably prevent or mitigate that failure. The affected party must notify the other and take reasonable steps to restore performance.
This clause does not excuse a failure to take reasonable security or continuity measures, remove statutory remedies or require you to pay indefinitely for a service that cannot be supplied. If a substantial interruption continues for more than 30 days, either party may end the affected service, and we will refund prepaid fees for service not supplied.
21. Complaints and disputes
Contact hello@superstrate.com.au with a description of the issue and the outcome you seek. We will acknowledge the complaint and work in good faith to resolve it. If the dispute remains unresolved after 30 days, the parties may agree to mediation.
This process does not prevent either party from seeking urgent relief, contacting a regulator, exercising statutory rights or bringing proceedings within a required time limit. Mediation is not a mandatory barrier to those rights.
Privacy complaints are handled as described in our Privacy Policy.
22. Governing law
The agreement is governed by the laws of the Australian Capital Territory, Australia. The parties submit to the non-exclusive jurisdiction of its courts and courts entitled to hear appeals from them. This does not restrict rights to bring a claim in another forum where applicable law provides that right.
23. General provisions
We may give you notices, invoices and other documents by email to the business email address in your account or Service Order. You may give us notices by email to hello@superstrate.com.au. Keep your details current. An email is taken to be received when it is sent, unless the sender receives a delivery failure. An email sent after 5 pm, or on a day that is not a business day in Canberra, is taken to be received on the next business day. We will not rely on a message we know has failed to deliver as effective notice of a material change.
Neither party may transfer the agreement if doing so would materially prejudice the other without that party’s consent, which must not be unreasonably withheld. We may transfer the agreement to an entity that takes over the Superstrate business, such as a company formed by BYB’s partners, if we give you written notice and your rights under these Terms are not reduced. If you object, you may cancel without an early-exit fee. A permitted transfer does not reduce existing customer protections.
If a provision is unenforceable, it is ineffective to that extent and the remainder continues where legally possible. A failure to enforce a right immediately is not a waiver. Nothing creates a partnership, employment or general agency relationship between the parties.
The agreement records the agreed service and commercial terms. It does not exclude liability for misleading statements or other rights that cannot be excluded. Provisions about accrued payments, confidentiality, intellectual property, data handling, liability, indemnities and disputes continue after termination to the extent required to give them effect.
24. Contact
Superstrate is provided by Build Your Buzz Creative Studio
ABN: 23 514 748 772
Australian Capital Territory
General, support and cancellation enquiries: hello@superstrate.com.au
Privacy enquiries: hello@superstrate.com.au

## FAQ

### Is it just a chatbot?

Superstrate's chat window looks like one, but a chatbot answers and forgets. Superstrate keeps what visitors told you, such as what made them hesitate or what they asked for that you don't offer yet. It then shows you the pattern, with their own words as evidence.

Source: https://superstrate.com.au/

### How are Superstrate's answers different from a generic AI chatbot?

The difference is where the answers come from. Superstrate answers only from knowledge your team has approved, and every change is checked against your own website before it reaches visitors. If something disagrees, you see the conflict underlined with the evidence, and nothing goes live until you publish it.

Source: https://superstrate.com.au/features

### Is Superstrate an SEO tool?

SEO is part of Superstrate, not the whole thing. It checks for problems like pages Google can't index and broken links. It also tests whether ChatGPT, Gemini and Google AI Mode name you when they're asked the questions your customers ask. It shows readiness and what it observed, but it can't promise rankings.

Source: https://superstrate.com.au/features

### What have AI agents got to do with my website?

AI agents, like those in ChatGPT or Claude, can search and ask questions on a person's behalf. Superstrate gives them a direct line to your business, so they get answers from information you've approved and a link to your own booking page. You can see what they asked.

Source: https://superstrate.com.au/agents

### Who's behind Superstrate?

Superstrate comes from Nikhil and Oli, marketers and entrepreneurs who have built businesses together since 2019 across marketing and technology, including products and automations. It's built and provided by Build Your Buzz Creative Studio in the Australian Capital Territory.

Source: https://superstrate.com.au/about-us

### Is Superstrate Australian?

Superstrate is built in Australia by Build Your Buzz Creative Studio in the Australian Capital Territory, and it's priced in Australian dollars. Conversations, leads and bookings are stored in Sydney under the Australian Privacy Principles. Some AI and voice processing does happen overseas, and the Privacy Policy lists where.

Source: https://superstrate.com.au/privacy

### Can I see Superstrate working before I talk to anyone?

Superstrate is running on this page right now, so ask it anything and watch how it answers and where it takes you. Every conversation here lands in our own dashboard, the same one your team would use.

Source: https://superstrate.com.au/

### A$850 a month seems pricey for a website chat tool. Why so much?

If it were only a chat box, I'd agree with you. The chat is just the part visitors see. The same A$850 founding rate, excluding GST, also keeps your business accurately represented to search engines and AI systems before anyone reaches your site. You're paying for the whole layer, not a widget.

Source: https://superstrate.com.au/pricing

### Why do I have to pay A$2,350 just to get started?

That A$2,350, excluding GST, is the managed launch plus your first month, and most of it is work we do for you. We draft your knowledge with you, install and test it, then tune it weekly for two months. You pay A$500 to book and A$1,850 once it's live, then it's month to month.

Source: https://superstrate.com.au/pricing

### Is Superstrate actually worth the money?

You shouldn't take our word for it, and you don't have to. It renews monthly with no minimum term, so you can judge it on what your dashboard shows: questions handled, contacts captured and bookings completed. If it isn't earning its place, you can stop before the next renewal.

Source: https://superstrate.com.au/pricing

### Will Superstrate guarantee us more leads or bookings?

No honest product can guarantee that, and our Terms say plainly that we don't. What we can do is make sure the visitor with one question left at 10 pm gets an answer. You'll also see exactly how many enquiries and bookings came through.

Source: https://superstrate.com.au/terms

### ChatGPT already answers questions about businesses like mine. Why do I need Superstrate for that?

Which is why it matters what ChatGPT reads about you. Superstrate publishes your approved details in the files AI systems read. It then asks ChatGPT, Gemini and Google AI Mode the questions your customers ask, and shows whether you were named or who was named instead. You stop guessing what AI says about you.

Source: https://superstrate.com.au/features

### How is Superstrate different from Intercom or other AI chat tools?

We can't speak for Intercom or other tools, so I'll stick to what we know. Superstrate also works before anyone reaches your website, preparing your business for search and AI. It checks whether ChatGPT, Gemini and Google AI Mode name you. A walkthrough is the easiest way to compare for yourself.

Source: https://superstrate.com.au/

### Aren't there cheaper AI chat widgets out there?

There are, and if a chat box is all you need, one might suit you better. Superstrate is for businesses that want it done properly without doing it themselves. We set it up, test it, and tune it with you every week for the first two months.

Source: https://superstrate.com.au/pricing

### Will it be pushy or salesy with our visitors?

It only goes as far as you let it. Your team sets how much detail it gives and when it suggests a next step, and it only mentions offers you've approved. If your business prefers a lighter touch, that's a setting, not a hope.

Source: https://superstrate.com.au/features

### People don't trust AI. Won't they refuse to share their details?

That worry is real: only 4% of Australians say AI companies are worthy of their trust (OAIC, 2026). So when someone leaves a phone number or email, it goes into protected fields. Those details go straight to the systems handling the request and never pass through the AI language model.

Source: https://superstrate.com.au/

### Can you promise it'll never get anything wrong?

AI can get things wrong, and we'd never pretend otherwise. Superstrate answers from what you approve, and a booking isn't confirmed until your connected system confirms it. The important commitments always rest with your business, not the AI.

Source: https://superstrate.com.au/features

### Isn't AI just a fad? Why invest in it now?

The way people search has already shifted. When Google showed an AI summary, people clicked a result in 8% of visits, against 15% without one (Pew Research Center, 2025). Superstrate publishes your business through open standards like schema.org and MCP, so it isn't a bet on any one tool.

Source: https://superstrate.com.au/features

### We're a small business. Is Superstrate overkill for us?

Size matters less than how your visitors decide: if they research before choosing or booking, Superstrate can be just as useful on a small business website. The subscription covers one business website, and we do the launch work for you, so you don't need a dedicated team to get it running.

Source: https://superstrate.com.au/terms

### I don't have time to manage another tool.

You won't have to, at least not at the start. We draft your knowledge with you, install and test it, then review real conversations every week for two months and send you a short write-up of what we improved. After that, your team keeps your information current, and we're there for support.

Source: https://superstrate.com.au/terms

### What's the catch?

The bit worth knowing is the A$500 booking payment. It's only refunded in set cases, such as if we miss the 10-day launch promise. If you cancel before launch, you owe the value of the work done, or A$500 if that's higher. After go-live, it's monthly with no early-exit fee.

Source: https://superstrate.com.au/pricing

### Are there hidden fees?

None hidden, but some things are quoted separately: additional websites, extra voice minutes, custom integrations, and brand or messaging creation. GST is added only where legally payable. If you reach your 500 voice minutes, voice pauses until you agree to more, so there's no surprise bill.

Source: https://superstrate.com.au/pricing

### You're new. Why should I take the risk?

We'd rather carry the risk than ask you to. Once your handover is confirmed in writing, we have 10 business days to have Superstrate ready, or your A$500 booking payment comes back in full. Behind it are Nikhil and Oli, who've been building businesses together since 2019.

Source: https://superstrate.com.au/pricing

### How do I know Superstrate actually works before I commit?

You can try it right now. Superstrate is running on this site, so ask it something tricky and see where it takes you. For the business side, book a walkthrough and we'll show you the dashboard your team would use.

Source: https://superstrate.com.au/

### What does Superstrate actually do before someone reaches my website?

Often an AI has answered someone's question before they ever reach your site. Superstrate turns the information you approve into the formats search engines, AI assistants and AI agents read, and keeps it consistent with your own website. A business that's unclear to those systems can miss the shortlist entirely, so this is where the work starts.

Source: https://superstrate.com.au/

### Is AI search really changing how people find businesses?

The numbers suggest it is. Pew Research Center found in July 2025 that when Google showed an AI summary, people clicked a result in 8% of visits, against 15% without one. Fewer people click through when AI answers first, so what AI reads about your business deserves the same care as your website.

Source: https://superstrate.com.au/features

### What's schema.org structured data and what does Superstrate publish?

It's a way of describing your business in a format search engines and AI systems read natively: what kind of business you are, where you are, your hours and your services. Superstrate publishes it as one connected graph with permanent identifiers, so those systems recognise you as one business wherever you appear.

Source: https://superstrate.com.au/features

### My website platform already adds schema. Won't Superstrate's clash with it?

That's the situation it was designed around. Superstrate's structured data joins up with what your platform already adds, rather than competing with it. It also contains only what your website shows, so it never says more than your own pages do.

Source: https://superstrate.com.au/features

### What's llms.txt and does my business need one?

It's a plain, machine-readable summary that tells AI systems what your website is about, and it's still an emerging convention. Superstrate publishes one for you, along with llms-full.txt, and keeps both in step with your website, so an AI assistant comparing options can find your key details in one place.

Source: https://superstrate.com.au/features

### Besides llms.txt, what other files does Superstrate publish for AI?

There's a readable knowledge page and a discovery file that lists everything Superstrate publishes for your business. Every file shows when it was last updated, so you, or anyone checking, can tell at a glance how current it is.

Source: https://superstrate.com.au/features

### If I change something on my website, how quickly do the AI files catch up?

Usually within minutes of Superstrate spotting the change. It checks your website through the day and rereads only the page that changed, so what search and AI systems read stays in step with your site within the hour.

Source: https://superstrate.com.au/features

### Will the AI files say things that aren't on my website?

The public files never go further than your pages do. Search engines can treat information that disagrees with a page as a warning sign, so anything extra your team approves stays in conversations with visitors and AI agents, not in those files.

Source: https://superstrate.com.au/features

### What happens if I take a package off my website?

Within the hour, it drops out of your structured data and llms.txt, because those files only carry what your website shows. Whether visitors should still hear about it in conversation is a separate call, and it's yours to make.

Source: https://superstrate.com.au/features

### Is MCP a real standard or just a passing trend?

The backing behind it is hard to ignore. Anthropic reported in December 2025 that MCP is now an open standard under the Linux Foundation, supported by OpenAI, Google and Microsoft, with more than 10,000 public servers. Superstrate runs one for your business, so you're ready for agents that use it.

Source: https://superstrate.com.au/features

### What's WebMCP?

It's a new browser standard that lets AI browsers use a website's own tools instead of guessing from the page. On your site, Superstrate gives them four: ask your business, find the right page, get the booking link and send an enquiry. Nothing about your website needs to change.

Source: https://superstrate.com.au/features

### What's NLWeb and why would Superstrate support it?

NLWeb is an open project that lets AI systems query a website in plain language. Supporting it means one more kind of AI system can ask your business a question and get an answer grounded in what you've approved, with links to the relevant pages.

Source: https://superstrate.com.au/features

### What does an AI system actually get back from the NLWeb endpoint?

It gets matching results as schema.org objects, each with a link to the relevant page on your website. Ask which packages include accommodation, for example, and it receives those packages with a link to each one. It can also request a summary or a written answer instead.

Source: https://superstrate.com.au/features

### Can Superstrate tell me if ChatGPT is reading my website?

You'll see it as it happens. Superstrate detects the AI crawlers and assistants that fetch your pages, including GPTBot and ChatGPT-User, and your dashboard often shows which pages each one read. So instead of wondering, you can check.

Source: https://superstrate.com.au/features

### Why do the AI crawler numbers say 'at least'?

Because we'd rather undercount than flatter you. Superstrate only counts what it can detect and verify, so each figure is a firm minimum, never an estimate. Whatever number you see, it really happened at least that many times.

Source: https://superstrate.com.au/features

### Can I see what AI agents asked about my business?

You will find the searches and questions that led agents to your business right in your Superstrate account, logged with personal details removed. It is the same idea behind Superstrate as a whole: interest you would normally never see becomes something you can learn from.

Source: https://superstrate.com.au/agents

### What does Superstrate's SEO check look for?

It looks for the basics that quietly stop pages being found: pages that can't be indexed, unclear titles and headings, broken links and duplicate content. Each finding comes with its evidence, so your web team gets a specific issue to investigate.

Source: https://superstrate.com.au/features

### Why does old school SEO still matter if everyone's using AI?

AI answers still lean on it. Google says a page must be indexed and eligible for a snippet before it can be linked from AI Overviews or AI Mode. A page search engines skip is a page Google's AI can't link to, which is why Superstrate still checks the basics.

Source: https://superstrate.com.au/features

### What's AEO?

Answer engine optimisation, or AEO, is about how clearly your website answers the questions people actually ask. Superstrate checks whether those answers are easy to pick out of your content, because an answer buried deep in a page is easy to miss.

Source: https://superstrate.com.au/features

### What's GEO, and how is it different from SEO?

SEO asks whether search engines can reach and index your pages. GEO, or generative engine optimisation, asks how AI systems discover and describe your business. Superstrate checks both, and for GEO it goes a step further, asking AI tools your customers' questions to see what they actually say about you.

Source: https://superstrate.com.au/features

### Can I see which of my pages AI actually used in its answers?

Your reports show which pages each AI read for an answer and whether yours were the ones it cited. You can also read the full answer, which often tells you more: when a competitor gets named, you'll see which sources the AI relied on.

Source: https://superstrate.com.au/

### How often does Superstrate check my website?

Every week, Superstrate audits your website for search and AI readiness. You don't have to wait for the next one, either: run a fresh check after making changes, or schedule regular checks, and compare the results with earlier ones.

Source: https://superstrate.com.au/

### Why run the AI checks again and again? Isn't one enough?

Because AI answers shift from one run to the next. SparkToro found in January 2026 that AI tools gave the same list of brands on a repeat run less than 1% of the time. A single check is a snapshot; repeated checks show the pattern you can actually act on.

Source: https://superstrate.com.au/features

### Will Superstrate get me to the top of Google or recommended by ChatGPT?

That's not something anyone can honestly guarantee, and we don't. What Superstrate shows you is readiness and observed visibility: how well your site supports search and AI, and what those systems actually said. Your team gets a clear picture of what to fix, and a way to see whether it worked.

Source: https://superstrate.com.au/features

### What does Superstrate actually do for people while they're on my website?

Mostly, it answers the questions people would otherwise leave to ask somewhere else. Visitors type or speak, and Superstrate replies from the information you've approved and the page they're reading. Sometimes a person needs just one more detail before choosing you. If it's 10 pm and your team has gone home, this is where they get it.

Source: https://superstrate.com.au/features

### Where does Superstrate get its answers from?

Two places: the business knowledge your team has approved, and the page the visitor is reading right now. Someone on your packages page gets an answer that fits what's in front of them. Your approved knowledge can also cover what the website doesn't, like the policies and exceptions your team usually explains in person.

Source: https://superstrate.com.au/features

### How do I know it's not just guessing from my homepage?

It doesn't start from your homepage. During the managed launch, we draft your business knowledge with you from your website and materials, and nothing is used until you approve it. Then we test it against real questions before it goes live, so you've seen how it answers before any visitor has.

Source: https://superstrate.com.au/pricing

### What happens when someone asks something it can't answer?

A question it can't answer becomes something you can act on. It shows up in your dashboard as a gap, and Superstrate drafts an answer from what you've already supplied, flagging any fact it still needs. Once your team approves it, every visitor who asks after that gets the answer.

Source: https://superstrate.com.au/features

### Will it make up prices or tell someone a date is free?

It won't do either. Superstrate only shares the prices you've published and the offers your team has approved, and it never makes up a quote or tells someone their date is free. Those questions go to your team, because commitments belong with the people who can honour them.

Source: https://superstrate.com.au/features

### Can it help someone who isn't sure which service they need?

This is where it earns its place. Someone may know what they want to achieve without knowing which service gets them there, so Superstrate explains the relevant options from your own business information. A visitor torn between two consultations hears what each one is and can decide which to look into more closely.

Source: https://superstrate.com.au/features

### Does it just link to a page, or show them the bit they need?

It can show them the bit they need. Superstrate scrolls to the relevant section and highlights the useful detail, so nobody is left hunting through a long page. It works on desktop and phone, including sections revealed by scrolling and pinned or animated layouts.

Source: https://superstrate.com.au/features

### Does the conversation follow people from page to page?

It does, and that's much of the point. When Superstrate takes someone to another page, the conversation comes with them, so they can ask their next question there without explaining themselves again. Nobody should have to repeat themselves halfway through a decision.

Source: https://superstrate.com.au/features

### What happens to a voice conversation when someone moves to a new page?

You decide that. Your team can set a voice conversation to resume in voice after a page change, or to come back in text. Reopening in text lets the visitor choose when to speak again, and either way the conversation carries on from where it was.

Source: https://superstrate.com.au/features

### Does Superstrate remember people who come back another day?

It can, where you've switched that on. For recognised returning visitors, Superstrate can draw on context from an earlier conversation. That matters when people take several visits to choose a venue, a home or a specialist. Recognition relies on an anonymous identifier in their browser, so clearing browser storage starts them fresh.

Source: https://superstrate.com.au/features

### Do people have to hold a button to talk to it?

Only if they want to. Visitors can hold the voice control while they speak, or choose a hands free conversation and simply talk. Either way, they can end the voice session or switch to typing whenever they like.

Source: https://superstrate.com.au/features

### What if voice won't connect for someone?

The conversation carries on in text, so the visitor still gets their answer. If you want to check things yourself, your dashboard has one plain status line. It shows whether text and voice are working on your website, and you can check again at any time.

Source: https://superstrate.com.au/features

### What languages can Superstrate speak?

Quite a few. Superstrate offers 70 voices across 32 languages, including Australian, British, American and Indian English, and visitors can type in a supported language too. You choose which languages to offer, and any you leave off are answered in English.

Source: https://superstrate.com.au/features

### Why bother with other languages if we're an Australian business?

About one in five Australians speaks a language other than English at home, according to the 2021 Census. Your customers are Australians too. For a decision that matters, being able to ask in the language you're most comfortable using makes it easier. The answers still come from the same knowledge you've approved.

Source: https://superstrate.com.au/features

### How does Superstrate take bookings on my website?

Once it's connected to a supported booking system, the assistant checks your available appointments, helps the visitor choose a time and completes the booking right there in the conversation. Their details go in through protected fields, and the appointment lands in your system like any other.

Source: https://superstrate.com.au/features

### Which booking tools does Superstrate connect to?

We connect to more than 25 booking, calendar and CRM tools. Rather than guess whether yours is one of them, we'd rather look at your actual setup with you. A walkthrough at superstrate.com.au/book is the easiest way, and we'll talk through how bookings and enquiries would flow into what you already use.

Source: https://superstrate.com.au/pricing

### What if Superstrate doesn't support my booking system?

If your tool isn't among the more than 25 we already connect to, and the connection would help Superstrate in the long run too, we'll build it especially for you at no extra cost. Other custom integrations are quoted separately, and we'll be clear about which is which on the call.

Source: https://superstrate.com.au/pricing

### What happens if Superstrate can't book directly?

The visitor is guided to your own booking page to finish there. We can't see inside that tool, so anyone who chatted and then used your booking button on the same device within seven days is counted as a likely booking in your dashboard.

Source: https://superstrate.com.au/features

### Do I have to switch booking systems to use Superstrate?

You keep the one you have. Superstrate completes bookings in the supported system your team already uses, so appointments land where you already manage them and nobody has to learn a new tool. It fits around how you work, not the other way round.

Source: https://superstrate.com.au/features

### Who sets up the booking and enquiry connections?

That part is on us. During the managed launch, our team connects the supported booking or enquiry tools you need and tests everything against real questions before it goes live. You see the working build first, so nothing appears on your website until you've watched it do the job.

Source: https://superstrate.com.au/pricing

### Will the AI see my customers' phone numbers and emails?

Those details stay out of the AI's reach. Visitors type them into protected fields, and they go straight to the systems handling the request, never through the AI language model. Your team still gets them with the enquiry. We built it this way because 78% of Australians feel they have little or no control over how their personal information is used.

Source: https://superstrate.com.au/features

### Can visitors ask for a callback?

A visitor can ask for a callback, and the request reaches your team with their contact details and what they've already shared about their needs. That way the call carries on from the conversation instead of starting cold.

Source: https://superstrate.com.au/features

### How do I know when someone leaves their details?

Your team gets a lead alert when someone leaves their details. It carries what they asked about, so your first reply can answer their actual question rather than opening with a round of back and forth.

Source: https://superstrate.com.au/features

### Can Superstrate send enquiries into our CRM?

Where your CRM is a supported connection, captured enquiries go straight into it, so your team works from the tool it already relies on. A copy also stays in your Superstrate dashboard with the full context of the conversation behind it.

Source: https://superstrate.com.au/features

### Where do I manage enquiries once they come in?

In your Superstrate dashboard. Each enquiry can carry notes and a status, contacted or closed, so anyone on your team can see what has happened without asking around. When you need the information elsewhere, you can export it.

Source: https://superstrate.com.au/features

### Will Superstrate email my customers without me knowing?

Nothing goes out without your say. When a visitor asks for an email, or agrees to receive one, Superstrate prepares a draft and it waits for your team to review. You decide whether it's sent at all.

Source: https://superstrate.com.au/features

### Can visitors call or email us straight from the assistant?

Reaching you shouldn't mean hunting for your number. Once the visitor confirms, Superstrate opens their phone or email app with your configured contact details, so they can get in touch through whichever channel they prefer.

Source: https://superstrate.com.au/features

### What happens to enquiries that come in after hours?

This is where it earns its keep. A visitor on your site at 10 pm might need just one more detail, and Superstrate can answer it from your approved knowledge after your team has gone home. If they leave their details, a configured lead alert and a supported CRM connection mean the enquiry is waiting for you in the morning.

Source: https://superstrate.com.au/

### What if our booking system goes down or the connection breaks?

Should a connected system stop working, we'll tell you and restore our side of the connection within a reasonable time. Outages or errors inside your booking tool itself sit with that provider, as the Terms of Service set out, and we'd rather be honest about where our part ends.

Source: https://superstrate.com.au/terms

### What are 'requests worth a closer look'?

These are requests that keep coming up and that Superstrate couldn't meet. It might be a service you don't list, a question your approved information doesn't answer, or a time you don't have free. You read what people actually wanted, then decide whether that calls for clearer wording, a change to your offering or something new.

Source: https://superstrate.com.au/features

### Can Superstrate show me services people want that I don't offer?

Often the most useful thing a visitor tells you is something you've never thought to offer, so Superstrate groups the requests it couldn't match to a listed service. A venue that keeps hearing elopement questions, for instance, would see how often they come up and read exactly what people asked. Whether to act on it is always your call.

Source: https://superstrate.com.au/features

### Will it tell me if people want times I don't have available?

When visitors keep asking for times you don't have, Superstrate flags it as a recurring request your available appointments couldn't satisfy. Say evening appointments come up again and again. Your team can compare periods and read the actual requests before deciding whether later hours are worth a trial.

Source: https://superstrate.com.au/features

### How do I know these findings aren't just the AI making things up?

You don't have to take a finding on trust. Each one opens to the visitor statements and interactions behind it, so you can read exactly what was said and judge it yourself before you change a package or a page. You stay in control of what you act on.

Source: https://superstrate.com.au/features

### Can Superstrate ask visitors questions I want answered?

You decide what you'd like to learn, perhaps how people found you or what matters most when they compare options. Superstrate introduces those questions during suitable interactions. The answers then sit in your dashboard alongside your other visitor insights.

Source: https://superstrate.com.au/features

### Is the revenue figure real money?

It's an estimate of potential, not money collected. Superstrate applies the service values you provide to enquiries matched to your services, which gives you a sense of what's in the pipeline. The dashboard says so plainly, because interest and revenue are different things.

Source: https://superstrate.com.au/features

### How does Superstrate count bookings made in my own booking system?

Superstrate can't see inside your booking tool, so it counts these as likely bookings. That covers a visitor who chats and then uses your own booking button on the same device within seven days. Bookings it completes through a supported connection are counted as completed.

Source: https://superstrate.com.au/features

### Can I see where my visitors are based?

You'll see approximate location for each visit, along with device and language. It's derived from the network connection rather than GPS. Superstrate stores that approximate location, not the IP address, in line with the Australian Privacy Principles we follow.

Source: https://superstrate.com.au/features

### Can I see where people drop off before booking?

For each recorded step of a booking or navigation path, Superstrate shows how many visitors reached it, how many carried on and where they stopped. That points your team to the exact stage worth investigating, rather than guessing why people left.

Source: https://superstrate.com.au/features

### Can Superstrate tell me why someone left without booking?

Superstrate can't read minds. It can show you what that visitor said, the concerns they raised and where they stopped, and whether the conversation ended with no next step recorded. Your team gets evidence to investigate instead of an assumption.

Source: https://superstrate.com.au/features

### Can I export the analytics?

Your team can export available lead and analytics information whenever you need to work with it elsewhere. Your data stays yours. If you ever leave, you can request an export of your business knowledge, conversation records and leads up to 30 days afterwards, delivered within 14 days in a standard format.

Source: https://superstrate.com.au/features

### How do I update what Superstrate knows when something in my business changes?

When something changes, you edit the relevant section in your dashboard, Superstrate checks it for problems, and you publish when you're happy. Changes only reach visitors once you publish, and a publishing history keeps a record of every version you release, so you can always see what changed and when.

Source: https://superstrate.com.au/features

### Do I have to write all of Superstrate's knowledge myself?

You won't be starting from a blank page. During the managed launch, we draft your business knowledge with you from your website and materials, and later on Superstrate can draft new sections from your website too. Your part is reading, adjusting and approving, because nothing is used until you do.

Source: https://superstrate.com.au/pricing

### Can Superstrate tell visitors things that aren't on my website?

That's one of the most useful things it does. Your website can't hold everything your team knows, like the policies and exceptions you usually explain in person, so you can give Superstrate those details to share with visitors once you approve them. The files search engines read still only contain what your website shows.

Source: https://superstrate.com.au/features

### What if Superstrate's suggested answer needs a fact it doesn't have?

It stops and asks rather than guessing. Superstrate flags the exact fact it couldn't find in what you've already supplied, your team fills it in and approves the finished answer, and only then does it reach visitors. It's built to stay inside what your business has actually told it.

Source: https://superstrate.com.au/features

### What if I disagree with what the conflict check flags?

Then you overrule it. The check underlines the conflict and quotes its evidence, but your team makes the call: accept the correction or keep your wording. It's there to catch mistakes, not to decide for you, and nothing reaches visitors until you publish.

Source: https://superstrate.com.au/features

### Can you give me an example of what the conflict check catches?

Here's a common one. Your team updates the deposit amount in one section, but your website still shows the old figure. The check underlines the difference and quotes the evidence before anything goes live, so you can fix whichever one is wrong.

Source: https://superstrate.com.au/features

### What happens to Superstrate's answers when I change a page on my website?

They stay in step with the page. Superstrate checks your website for changes through the day and rereads any page that changes. If an answer relies on that page, it stops being used until your team reviews it, so visitors aren't told something your website has since moved on from.

Source: https://superstrate.com.au/features

### Is there a record of what's been published to Superstrate?

Every version you release is kept in a publishing history, including the answers your team approves for unanswered questions. So if you ever wonder when an answer changed or what it used to say, you can look back and see for yourself.

Source: https://superstrate.com.au/features

### Can Superstrate read pages from other websites, not just mine?

It can, which helps when some of what visitors ask about lives on pages you don't own. Your team can add up to 20 further pages, including pages on other websites, and Superstrate reads each one again every 1 to 30 days to pick up changes.

Source: https://superstrate.com.au/features

### Which offers and promotions will Superstrate mention?

Only the ones your team approves. Superstrate can find offers on your website, or you can add them yourself, and you check the wording, price and dates before approving each one. If an offer hasn't been approved, Superstrate won't mention it to visitors.

Source: https://superstrate.com.au/features

### Can I control when Superstrate suggests booking or getting in touch?

You decide how soon it nudges. You can adjust when Superstrate suggests a next step and how much detail it gives first, so it follows the way your business likes to help people. Some businesses prefer a few questions answered before mentioning a booking, others a quicker path.

Source: https://superstrate.com.au/features

### How will I know when Superstrate needs something from me?

It tells you rather than waiting to be noticed. Questions Superstrate couldn't answer show up in your dashboard marked as needing your input. The weekly digest, in your business's own week, also lists what's waiting for your team, so nothing quietly piles up.

Source: https://superstrate.com.au/features

### Can I control what Superstrate is allowed to do on my website?

You decide which actions Superstrate can take and which pages or destinations it may open, and every browser action is checked against those permissions before it runs. You can pause a capability whenever you need to. We built it this way because speaking and acting for a business carries responsibility, so the boundaries should always be yours.

Source: https://superstrate.com.au/features

### Will Superstrate open pages or start a call without asking the visitor first?

It asks first. Before opening another page, opening the visitor's phone or email app with your contact details, or opening directions to your location, Superstrate asks the visitor to confirm. They stay in charge of where they go, and your permissions decide what it can offer in the first place.

Source: https://superstrate.com.au/features

### What are protected fields?

Protected fields are the boxes that appear on screen when Superstrate needs a name, phone number or email for a booking or enquiry. Whatever a visitor types there goes straight to the systems handling the request, such as your team or booking tool, without passing through the AI language model.

Source: https://superstrate.com.au/features

### What if a visitor types their phone number straight into the chat instead?

Superstrate looks for common personal details in conversation text, such as phone numbers and email addresses, and removes them before AI processing and before storage where it detects them. Detection is automatic and won't catch everything, which is exactly why contact details are collected through protected fields instead.

Source: https://superstrate.com.au/privacy

### Does Superstrate record visitors' voices?

Voice is processed for the conversation, and Superstrate doesn't keep a recording of it. Your team can still read a text transcript kept with the conversation record, so you can review exactly what happened without your business holding anyone's voice.

Source: https://superstrate.com.au/privacy

### Who actually handles the voice audio, and where does it go?

Our speech provider, ElevenLabs, turns the visitor's speech into text and generates the spoken replies. It keeps that audio, transcript and generated speech in our account history in the United States until deleted, and may hold backup copies for up to 30 days after that. The Privacy Policy sets this out in full.

Source: https://superstrate.com.au/privacy

### Can ElevenLabs train its models on our visitors' voices?

We switched off the setting that lets ElevenLabs train on our account data, with effect from 27 September 2026. To be straight with you, ElevenLabs' own terms may still let it use speech-to-text transcripts to improve its services, and we say so plainly in our Privacy Policy.

Source: https://superstrate.com.au/privacy

### Is my business data or my visitors' chats used to train AI?

Nothing you or your visitors share is used to train or fine-tune AI models, ours or anyone else's. That covers conversations, visitor information and your business content. Google Cloud and Amazon Web Services, the AI providers behind Superstrate, don't train on what we send either, under their terms for business customers.

Source: https://superstrate.com.au/privacy

### Which AI providers does Superstrate use, and do they keep our data?

Superstrate runs on Google Cloud's Vertex AI, now called Gemini Enterprise Agent Platform, and Amazon Bedrock. Bedrock doesn't store what we send or share it with model makers. Google may hold prompts and responses, encrypted, for up to 24 hours to speed up replies, and log them for up to 90 days if its safety systems flag possible misuse.

Source: https://superstrate.com.au/privacy

### Where is our data stored? Is it kept in Australia?

Conversations, leads, bookings and account data all live in Sydney, alongside the application and its logs. AI processing through Amazon Bedrock stays in Australia too, across Sydney and Melbourne. Some other processing does happen overseas, and the Privacy Policy names every provider and country involved.

Source: https://superstrate.com.au/privacy

### Does any of our data leave Australia?

Some processing happens overseas, and we'd rather you hear that plainly. Google Cloud AI processing can run wherever Google has data centres, voice goes to ElevenLabs in the United States, and our search, email and website retrieval providers are based there too. The Privacy Policy lists every provider and country.

Source: https://superstrate.com.au/privacy

### How long does Superstrate keep conversations?

Conversation text, and any personal details in it, is removed automatically 365 days after the conversation's last activity. A record without personal information stays behind, such as the date, page and outcome, so your analytics remain accurate over time.

Source: https://superstrate.com.au/privacy

### Do enquiries and bookings get deleted automatically too?

Enquiries and bookings belong to your business, so they stay until your team deletes them. Keep in mind that deleting them in Superstrate won't recall emails already sent or clear copies in your CRM, calendar or other connected systems, so those need tidying up there as well.

Source: https://superstrate.com.au/privacy

### A customer wants a copy of their data, or wants it deleted. How do I handle that?

Your authorised team can handle it from the Superstrate dashboard, which has controls for giving someone a copy of their information or deleting it. Those requests stay with the people you trust to handle them, and the same area lets you manage supported retention settings.

Source: https://superstrate.com.au/features

### Do I need to update my own privacy policy to use Superstrate?

Your privacy policy will need to mention it. Our Terms ask that it tells visitors you use a third-party AI assistant, that conversations, and voice where enabled, are processed by AI and speech providers, some overseas, and where enquiries and bookings go. We can give you suggested wording, so you're not starting from scratch.

Source: https://superstrate.com.au/terms

### What does Superstrate do if someone describes a medical symptom?

Superstrate is designed to stay out of medical territory: it won't advise on symptoms or suggest treatments. If a visitor describes a health concern, it points them to a doctor or other qualified health professional, and if what they describe sounds serious, it tells them to call 000.

Source: https://superstrate.com.au/terms

### Can we use Superstrate to give medical, legal or financial advice?

Advice like that needs our written approval first. Health triage and medical, legal, financial or insurance advice are on that list, along with gambling, adult services, political campaigning, services aimed at children and decisions about credit, insurance, employment or housing. Superstrate is not an emergency service: in an emergency, call 000.

Source: https://superstrate.com.au/terms

### Does Superstrate search the web, and what does it send?

Web search is a fallback: Superstrate uses Brave Search only when your own information doesn't answer a question. The AI writes the query and leaves out the visitor's name and contact details, though businesses or people they mention may be included. Brave keeps search queries for up to 90 days.

Source: https://superstrate.com.au/privacy

### Can visitors give card details or passwords to Superstrate?

Ordinary conversation is the wrong place for passwords, card numbers, security codes or government identifiers, and our Terms rule out collecting them that way unless a deployment is expressly approved and configured for it. Visitors are asked not to speak them, and card and tax file numbers are removed from chat text where detected.

Source: https://superstrate.com.au/terms

### What happens if there's a data breach?

We assess it and take steps to contain and fix it. If it's likely to cause serious harm, we notify the affected people and the Office of the Australian Information Commissioner under the Notifiable Data Breaches scheme, and we tell affected customers without undue delay.

Source: https://superstrate.com.au/privacy

### Does Superstrate put trackers in visitors' browsers?

The assistant stores a random, anonymous identifier in local storage to recognise return visits, plus short-lived session entries that carry a conversation across page changes. The identifier has no set expiry and goes when the visitor clears their browser storage. If a business turns on website observation, small page resources also measure page activity.

Source: https://superstrate.com.au/privacy

### Can visitors ask questions without giving their name?

Asking a question doesn't require a name or contact details, though technical identifiers may still be processed. Only some actions, like a callback or a booking, need identifying details, and those go through protected fields the AI language model never sees.

Source: https://superstrate.com.au/privacy

### How much does Superstrate cost?

It's A$850 a month for one business website, plus a one-time A$1,500 managed launch where we do the setup for you. That monthly figure is our founding rate for the first 10 businesses, and it covers every feature. All prices are in AUD and exclude GST.

Source: https://superstrate.com.au/pricing

### Is A$850 a month the normal price or a special deal?

A$850 is our founding rate, a thank-you to the first 10 businesses that come on board early. Once those places are taken, new subscriptions move to the standard rate. We'll confirm which one applies to you when we talk, and it's written into your Service Order.

Source: https://superstrate.com.au/pricing

### What will Superstrate cost once the founding places are gone?

The standard rate isn't published on our website, so we can't give you a figure here. The founding rate closes once the first 10 places are taken. A walkthrough is the place to ask, and the team confirms your rate in your Service Order.

Source: https://superstrate.com.au/terms

### What happens to my price after the first 12 months?

After the first year the rate can change, but never quietly. You'd get at least 60 days' written notice with the new amount and the date it starts, and it only takes effect at a renewal after that. If it doesn't suit you, you can cancel before then with no exit fee.

Source: https://superstrate.com.au/pricing

### Does the 12 month rate protection lock me in for a year?

The protection works one way: it holds your price, not you. Your subscription still renews monthly, so you can cancel in any month without paying out the rest of the 12 months. We'd rather earn each month than lock you into it.

Source: https://superstrate.com.au/pricing

### If I cancel and come back later, do I get my old rate back?

A new subscription is priced at whatever's on offer when you sign up again, because rate protection only follows a continuous subscription. If you're on the founding rate, that's worth weighing up before you cancel, since those places are limited to the first 10 businesses.

Source: https://superstrate.com.au/terms

### What do I actually get for the A$1,500 launch fee?

It pays for us doing the launch for you, start to finish. We review the brand and messaging you already have, draft your business knowledge with you, then install, connect and test Superstrate on your existing site. For two months after go-live, we tune it every week and send you a short write-up.

Source: https://superstrate.com.au/pricing

### How do the payments work, step by step?

There are three steps. You pay A$500 to book your launch, which holds your place and starts the work. Once Superstrate is ready and deployed, you pay A$1,850, covering the rest of the launch and your first month. From then on, it renews monthly at A$850, excluding GST.

Source: https://superstrate.com.au/pricing

### Is the A$500 booking payment on top of the launch fee?

The A$500 comes out of the A$1,500 launch fee rather than sitting on top of it. It holds your place and starts the work, and the remaining A$1,000 is paid once Superstrate is deployed on your website.

Source: https://superstrate.com.au/terms

### Why do I pay A$1,850 at go-live?

That A$1,850 is simply the remaining A$1,000 of your launch plus your first A$850 month, nothing extra. You pay it once you've seen the build, testing is done and Superstrate is live on your website, not because a date passed or we started work.

Source: https://superstrate.com.au/pricing

### When does my monthly subscription actually start?

Billing starts the day Superstrate goes live on your website, not when we begin the launch work. It's charged monthly in advance from that date and renews automatically. If a month doesn't have your renewal date, it falls on that month's last day.

Source: https://superstrate.com.au/terms

### Do Superstrate's prices include GST?

All prices are in Australian dollars and exclude GST. GST is added only where it's legally payable, and when it is, your invoice shows the GST amount and the total. You'll get a tax invoice where one is required.

Source: https://superstrate.com.au/terms

### If GST changes, does my protected rate change?

Rate protection covers the price excluding GST, so it fixes what we charge, not the tax the law sets. If our registration status or the tax treatment changes, GST may apply to later supplies. We'll tell you before collecting any adjusted recurring payment.

Source: https://superstrate.com.au/terms

### What's included in the monthly subscription?

The whole platform, with no feature tiers to climb. Your subscription covers every feature, unlimited text interactions, 500 voice minutes a month and technical support by email or phone. Some features depend on your setup and connected tools, but none sit behind a higher plan.

Source: https://superstrate.com.au/pricing

### Is text really unlimited, or is there a catch?

The only limits are there to protect the service. There's no numerical cap or per-message charge on ordinary text interactions on your website. We can apply proportionate technical limits against automated abuse or attacks, but never as a hidden cap or an excuse for charges you haven't approved.

Source: https://superstrate.com.au/terms

### How are voice minutes counted?

Minutes are counted by the length of the connected voice session, including time spent listening and responding, not just while a visitor is talking. Your 500 minutes are shared across every voice session on your website in each monthly billing period.

Source: https://superstrate.com.au/pricing

### What happens when I hit 500 voice minutes?

Text carries on as normal, so visitors can still type their questions and get answers. Voice can pause until your next billing period, or until you approve extra capacity. We never charge for extra voice without agreeing it with you first.

Source: https://superstrate.com.au/pricing

### Can I buy more voice minutes, and will I get a surprise bill?

Extra voice capacity is quoted separately and only added once you agree to it. We never automatically upgrade your subscription or charge for voice you haven't approved, so a busy month can't turn into a surprise invoice.

Source: https://superstrate.com.au/pricing

### How do I keep track of how many voice minutes are left?

The dashboard shows voice minutes used against your allowance, split by website, so you can check at any point. We also explain how minutes are measured before go-live, so you know what counts before visitors start talking.

Source: https://superstrate.com.au/features

### We run a few websites. How is that priced?

Superstrate works whether you run one location or several websites, and each website is priced on its own. The subscription covers one business website. Additional websites or brands get a separate quote, and voice minutes aren't pooled across subscriptions unless agreed.

Source: https://superstrate.com.au/terms

### Do www and non-www count as two websites?

Your www and non-www addresses count as one website, and so do domains that only redirect to it. A subdomain or related site is different if it needs its own business information, setup or reporting, and any charge for that is agreed with you first.

Source: https://superstrate.com.au/terms

### Is support included or is that another fee?

Technical support by email or phone is part of your subscription, not an add-on. It covers problems with Superstrate and help using your deployment. Website redesign, campaign management and custom development sit outside it unless we've expressly agreed otherwise.

Source: https://superstrate.com.au/pricing

### What actually happens in the managed launch?

We do the launch for you, in five stages: onboarding, a review of your existing brand and messaging, drafting your business knowledge with you, a build review, then testing and deployment. We confirm each stage in writing as it's completed, so you always know where things are up to.

Source: https://superstrate.com.au/terms

### What's the brand and messaging review?

Think of it as us listening to how your business already talks. We look at how you name and describe your services and offers, how your policies and claims are worded, and where pages disagree. Then we flag what needs resolving so Superstrate speaks the way you do.

Source: https://superstrate.com.au/pricing

### We've got brand guidelines from an agency. Will you use them?

They're exactly what we want to work from. The review covers your website, your materials and any brand identity or guidelines from your own marketing team or an external agency. That way Superstrate sounds like the business your agency helped you define.

Source: https://superstrate.com.au/terms

### Will you rewrite our messaging or redo our brand as part of the launch?

The launch works with the brand and messaging you already have. We don't create a brand or write messaging from scratch. If you need new naming, positioning, tone of voice guidelines, a logo or fresh marketing copy, we quote that separately, and our marketing team at Build Your Buzz can help.

Source: https://superstrate.com.au/pricing

### Do I get to see it working before visitors do?

You see it first, every time. In the build review, you approve the answers, and we configure the assistant, connect your systems and show you the working build. Nothing is deployed until you've seen it and testing is complete.

Source: https://superstrate.com.au/terms

### When does Superstrate actually go live on our website?

It goes live on a date you agree to, not one we pick for you. Superstrate goes live once the agreed service is installed and available on your website, and we confirm completion and your subscription start date in writing. Going live never waives your right to report defects.

Source: https://superstrate.com.au/terms

### What happens after launch? Do you just leave us to it?

Far from it. For two months after go-live, we review your real visitor conversations every week and send you a short write-up of what we improved. You get to watch it handle real visitors while we tune it.

Source: https://superstrate.com.au/pricing

### What's the monthly call after launch?

It's a 30-minute catch-up at the end of each of the first two months, and it's entirely optional. We go through the changes we've made and show your team around the dashboard, so they're comfortable using it.

Source: https://superstrate.com.au/pricing

### What happens once the two months of tuning are over?

From there, your team takes the wheel: you keep your business information current and decide which improvements to make. We stay close through technical support. We act on your requests as soon as reasonably possible, just without a fixed weekly schedule.

Source: https://superstrate.com.au/pricing

### When does the 10-day clock actually start?

The clock starts when we confirm in writing that your business knowledge handover is complete, not on the day you book. That gives us both one clear date to count the 10 business days from.

Source: https://superstrate.com.au/terms

### What counts as ready under the 10-day promise?

Ready means the build is complete, tested and ready to show you for a final review. Going live still waits for your approval. The promise covers our side of the work, and the final say stays with you.

Source: https://superstrate.com.au/terms

### What if I'm slow getting things to you? Does the clock keep running?

The clock pauses, which keeps the promise fair to both of us. The 10 business days stop while we're waiting on you, your marketing team or a third party you rely on, such as your website platform or booking tool. They pick up again once we have what we need.

Source: https://superstrate.com.au/terms

### What happens if you miss the 10 days?

First, you hear about it from us in writing. We then refund your A$500 booking payment to the original payment method within 2 business days of your reply. That promise sits on top of your rights under the Australian Consumer Law, not in place of them.

Source: https://superstrate.com.au/terms

### If you miss the deadline, can I still go ahead with the launch?

Going ahead is entirely your call, and the refund still stands. If you want to continue, we show you the build within the following 7 days. At deployment, you pay the remaining A$1,000 of the launch plus your first month, with no booking payment.

Source: https://superstrate.com.au/terms

### Is the 10-day promise just a marketing line?

It's written into our Terms of Service, so you can hold us to it. The Terms set out when the clock starts, what ready means and how quickly the refund is paid. That's how we think a promise should work.

Source: https://superstrate.com.au/terms

### If we take a while to approve go-live, will you start billing us anyway?

Billing starts at deployment, not while you're still deciding. There is one limit. If the service is ready and you haven't approved it or told us what needs fixing within 30 days of our written request, we may end the launch and invoice the stages completed.

Source: https://superstrate.com.au/terms

### How do I know what each launch stage is worth?

It's all in your Service Order, before any work begins. That document sets out the value of each of the five stages, which together make up the A$1,500 launch fee. You receive it, along with the Terms, before we ask for any payment.

Source: https://superstrate.com.au/terms

### What if we want something added that wasn't in the agreed launch?

We quote anything outside the agreed scope for your approval before we do any chargeable work, so there are no surprises on an invoice. If we've fallen short of what we agreed, fixing it is on us and never a chargeable extra.

Source: https://superstrate.com.au/terms

### Will you tell us if the launch timeline slips?

You'll hear it from us promptly, and we ask the same of you. If either side sees a likely delay, we flag it and agree a revised date together. Any estimated date depends on timely access, information and approvals.

Source: https://superstrate.com.au/terms

### Am I locked into a contract with Superstrate?

Superstrate runs month to month, with no minimum term and no early-exit fee. We'd rather earn your next month than lock you into it. Your rate is protected for your first 12 months while you stay subscribed, but that's a promise from us, not a commitment from you.

Source: https://superstrate.com.au/pricing

### What's the deadline to cancel before I'm charged again?

The deadline is 11:59 pm Canberra time on the day before your renewal date. Your renewal date matches the day Superstrate went live on your website each month. If a shorter month doesn't have that date, renewal falls on the last day of that month instead.

Source: https://superstrate.com.au/terms

### Does my cancellation count if nobody's replied to my email yet?

It counts the moment it reaches us before the deadline, whether or not anyone has written back. Your cancellation doesn't depend on our acknowledgement. We'll still confirm the effective date, so you have a clear record of when your Superstrate access ends.

Source: https://superstrate.com.au/terms

### If I cancel halfway through the month, do I lose access straight away?

Cancelling stops the next charge, not the service. Superstrate keeps running on your website until the end of the billing period you've already paid for, so you get the full month. The only exception is an earlier lawful suspension.

Source: https://superstrate.com.au/pricing

### Will I get money back for the days left in the month after I cancel?

Because Superstrate's monthly fee is paid in advance, we don't refund leftover days simply because you change your mind, unless the law or the Terms require it. What you get instead is the rest of that month: your access carries on until the paid period ends.

Source: https://superstrate.com.au/terms

### Is the A$500 booking payment refundable?

The A$500 is a part-payment of your A$1,500 Superstrate launch, not an extra charge, and it holds your place while we start the work. It's non-refundable, except under our 10-day launch promise, where the law requires a refund, or if we cancel before deployment for reasons unrelated to your breach.

Source: https://superstrate.com.au/terms

### What if I change my mind before Superstrate goes live?

You can still walk away, and you'd only pay for the work we've actually done. That's the value of the launch stages completed, as set out in your Service Order, or A$500 if that's higher. No subscription fee applies, because your subscription only starts when Superstrate goes live.

Source: https://superstrate.com.au/pricing

### What happens if Superstrate pulls out before my launch?

That one's on us. If Superstrate cancels before deployment for reasons unrelated to your breach, we refund what you've paid for launch work we haven't delivered, plus any subscription charges for service we haven't supplied. Your statutory remedies stay available as well.

Source: https://superstrate.com.au/terms

### What exactly am I signing when I sign up with Superstrate?

Two documents: our Terms of Service and your Service Order, which is the written quote, proposal or order confirmation setting out your website, launch scope, integrations and fees. You'll have both in hand before Superstrate asks for any payment, so nothing you're agreeing to comes as a surprise.

Source: https://superstrate.com.au/terms

### Can I take my data with me if I leave Superstrate?

Your data leaves with you. Ask any time before your subscription ends, or within 30 days after, and we'll export your approved business knowledge, conversation records and leads within 14 days in a standard format. We built Superstrate so you stay in control, and that includes the day you leave.

Source: https://superstrate.com.au/terms

### Who owns my leads and conversations if I cancel?

They stay yours. You keep your rights in your visitors' conversations, your leads and the business materials you gave us, while Superstrate keeps its rights in the platform itself. We never stop you using the reports and exports we've supplied.

Source: https://superstrate.com.au/terms

### What happens to my records after I leave Superstrate?

Once your 30 day export window closes, Superstrate deletes or de-identifies the records it holds for you within a further 60 days. We only keep them longer where the law requires it or a dispute needs them, and an authorised person can ask for deletion sooner. Backup copies are overwritten in the normal backup cycle.

Source: https://superstrate.com.au/terms

### Is there anything I need to do on my end after cancelling?

A little housekeeping. Remove the Superstrate installation script from your website and revoke any integration permissions you granted. Ending the subscription doesn't cancel bookings or delete what's already in your booking tool, CRM or other connected systems, so those copies are yours to tidy up.

Source: https://superstrate.com.au/terms

### Do you have a no refunds policy?

We don't hide behind one. Your Australian Consumer Law guarantees can't be excluded, and Superstrate's booking payment, cancellation, AI and liability clauses all sit under them. If you think we've fallen short, email hello@superstrate.com.au and we'll assess it on its own circumstances, not a blanket rule.

Source: https://superstrate.com.au/terms

### What if Superstrate has a major failure?

The Australian Consumer Law covers you there, and nothing in Superstrate's Terms takes that away. A major failure entitles you to cancel and get a refund for the unused portion, or compensation for its reduced value, plus compensation for any other reasonably foreseeable loss or damage.

Source: https://superstrate.com.au/terms

### What if there's a problem with Superstrate that isn't a major failure?

Then the problem should be fixed within a reasonable time. That's your right under the Australian Consumer Law, and if it isn't put right, you can cancel your contract and get a refund for the unused portion. Tell us at hello@superstrate.com.au and we'll assess it.

Source: https://superstrate.com.au/terms

### Can you change the Terms on me after I've signed?

Any change that materially disadvantages you comes with at least 60 days' written notice and an explanation, and you can cancel before it takes effect. If it has to land during a prepaid period and you cancel because of it, Superstrate refunds the unused affected portion. Changes never apply backwards either.

Source: https://superstrate.com.au/terms

### Can either side end the Superstrate contract for breach?

Either side can, and it works the same both ways. If one of us commits a material breach and doesn't fix it within 14 days of written notice describing it, the other can terminate. Immediate termination applies where the breach can't reasonably be fixed, and any statutory right to end sooner still stands.

Source: https://superstrate.com.au/terms

### What happens to my agreement if Superstrate moves to a new company?

Your rights come with you. We can transfer the agreement to an entity that takes over Superstrate, such as a company formed by Build Your Buzz's partners, but only with written notice and without reducing your rights. If you'd rather not go along with it, you can cancel without an exit fee.

Source: https://superstrate.com.au/terms

### How are contract disputes with Superstrate handled?

Start with a conversation. Email hello@superstrate.com.au with the issue and the outcome you're after, and we'll acknowledge it and work in good faith to resolve it. If it's still unresolved after 30 days, we can both agree to mediation, though that never stands in the way of your statutory rights.

Source: https://superstrate.com.au/terms

### Which state's law applies to my Superstrate contract?

The laws of the Australian Capital Territory govern your Superstrate agreement, and both sides submit to the non-exclusive jurisdiction of its courts. That doesn't stop you bringing a claim in another forum where the law gives you that right.

Source: https://superstrate.com.au/terms

### How does Superstrate actually get onto my website?

It goes on with one installation script, added to the website you already have. Superstrate sits alongside your existing pages, so visitors can use it as they explore, and nothing about your site gets rebuilt. Our team does the installing for you as part of the managed launch.

Source: https://superstrate.com.au/pricing

### Will Superstrate work on our website?

Superstrate was built to sit on the website you already have, so you don't have to change your site to suit it. For a proper answer about your particular site, book a walkthrough. Before you commit, we go through the managed launch and any additional requirements your site has, so nothing catches you out later.

Source: https://superstrate.com.au/pricing

### Can we control which websites or domains it shows up on?

Your team decides where Superstrate is allowed to appear. Your www and non-www addresses, and domains that simply redirect to your site, count as the same website. A subdomain may need its own deployment if it needs separate information or settings, and we agree any extra cost with you before work begins.

Source: https://superstrate.com.au/features

### Does it work on phones as well as desktop?

Phones work as well as desktop. Someone scrolling on their phone can just ask out loud instead of typing. When Superstrate takes them to a page, it can scroll to the detail that answers them and highlight it, including pinned or animated layouts.

Source: https://superstrate.com.au/features

### What are Signature, Calm and Margin?

They're the three ways Superstrate can present itself on your website. Your team picks one, and a live preview shows it on screen before you publish. You can try each one against your own pages before any visitor sees it.

Source: https://superstrate.com.au/features

### What's the difference between Lamina and The Crest?

Both describe how Superstrate looks while it's resting, waiting for a visitor to start. Lamina is the quiet option. The Crest carries your own logo, so your brand is visible before anyone asks a question.

Source: https://superstrate.com.au/features

### Does it make sounds? Can we change them?

Superstrate does have sounds, and choosing them is part of setting up how it presents on your site. Your team sets them to suit your business and can check them in the live preview before anything is published.

Source: https://superstrate.com.au/features

### Won't it just look like every other chat widget?

The aim is for it to feel like part of your business, not something bolted on. The Crest can carry your logo, and the signature line and buttons take your colours. Visitors are greeted by the name and greeting you choose. You check it all in a live preview before publishing.

Source: https://superstrate.com.au/features

### Can we see what it looks like before it goes live on our site?

You'll see it well before your visitors do. During the managed launch, we show you the working build and finish testing, and we only deploy after that. Later appearance changes work the same way, with a live preview on screen before you publish.

Source: https://superstrate.com.au/terms

### Could we give it a human name so it feels more personal?

You choose the displayed name, but Superstrate is always upfront that it's an AI assistant. It says so at the start of every text and voice conversation, and our Terms don't allow presenting it as a person. Only 4% of Australians say AI companies are worthy of their trust, so being honest matters.

Source: https://superstrate.com.au/privacy

### Can we switch voice off and just have text?

Text only is a single setting, because your team chooses text, voice or both. If you'd rather start with text and add voice later, that's your call, and unlimited text interactions are included either way.

Source: https://superstrate.com.au/pricing

### How many voices are there? Can it sound Australian?

There are 70 voices across 32 languages to choose from. They include Australian English, along with British, American and Indian English. Pick the one that sounds right for your visitors. Any language you leave off is answered in English.

Source: https://superstrate.com.au/features

### It's going to butcher our business name, isn't it?

It doesn't have to. You can teach Superstrate up to 200 pronunciations for your names and terms, and preview each one before saving. Once your business, suburb or product name is in, every voice answer says it the right way.

Source: https://superstrate.com.au/features

### Will it understand visitors when they say our service names or local place names?

That's what key terms are for. You can give Superstrate up to 50 words to listen for, like your service names and local place names. That helps it hear them correctly when visitors speak, so a local suburb or an unusual service name doesn't trip it up.

Source: https://superstrate.com.au/features

### How do I know it's actually working on our site?

Check the overview in your dashboard. One plain status line tells you whether text and voice are working on your website, and you can check again at any time. Our team also watches the services behind it, so you're not the only one keeping an eye out.

Source: https://superstrate.com.au/features

### What if something goes down? Do you guarantee uptime?

There's no guaranteed service level unless one is expressly agreed in your Service Order, so raise any uptime needs before you sign. Our team watches the services behind Superstrate. If voice can't connect, Superstrate carries on in text, so visitors aren't left without answers.

Source: https://superstrate.com.au/terms

### Will it sound like our brand, or like a generic chatbot?

During the launch, we review the brand, tone and messaging you already have. We flag anything that disagrees from page to page and set Superstrate up to speak the way you do. We work with your existing voice rather than inventing a new one.

Source: https://superstrate.com.au/pricing

### What does Superstrate actually do for a wedding or event venue?

Superstrate does for a venue what it does for any business. Nikhil and Oli built it because businesses work to earn attention, then learn little once people reach the website, so it helps you get found on Google and in tools like ChatGPT and shows you what couples and organisers want and what makes them hesitate. It runs on the website you already have.

Source: https://superstrate.com.au/

### What happens when an office manager asks ChatGPT for a room for 60?

For ChatGPT to suggest you, it needs to find your rooms and capacities stated clearly. Superstrate turns what you've described into files AI tools can read, linked from your website, and those files never say more than your pages do. Nobody can guarantee a mention, but the right facts will be there to find.

Source: https://superstrate.com.au/features

### Can visitors just ask out loud on their phone?

Visitors can ask out loud while scrolling on their phone, like a couple checking whether dogs can come to the ceremony, and the spoken reply arrives with captions alongside. If they'd rather type, they can, and Superstrate doesn't store recordings of their voice.

Source: https://superstrate.com.au/features

### Why would I want my business in an AI agent connector?

More of the research now happens before anyone reaches your website. Pew found that when Google showed an AI summary, people clicked a result in 8% of visits, against 15% without one. Being in the connector means an agent researching for someone can find your business and get your answers, straight from what you approved.

Source: https://superstrate.com.au/features

### How does an AI agent connect to Superstrate? What's the address?

The address is https://api.superstrate.com.au/mcp/public, and it uses the Model Context Protocol, or MCP, over Streamable HTTP. Look for Superstrate in your AI app's connector directory first. If it isn't listed there, add it as a custom connector using that address.

Source: https://superstrate.com.au/agents

### Does someone need to sign in or create an account to use the Superstrate connector?

Anyone can use it without signing in or creating an account. We receive the agent's search or question and the business it is asking about, but not the person's name, email address or account details, unless they or their agent choose to include them in the request.

Source: https://superstrate.com.au/agents

### What tools does the Superstrate connector give an agent?

Three, and they follow the way a person would naturally shop around. find_businesses returns up to five businesses that match what the person needs, ask_business puts a question to one of them, and get_booking_link hands back a link to that business's own booking or enquiry page.

Source: https://superstrate.com.au/agents

### How does find_businesses work?

The agent describes what the person needs in plain words, for example, a month long tour of Thailand that includes Phuket. The tool then returns up to five matching businesses, with what each one offers and why it matches, so the agent can explain its shortlist.

Source: https://superstrate.com.au/agents

### What does an agent get back when it uses ask_business?

It gets back the business's answer along with the pages that answer came from. That matters because the agent, and the person it is helping, can check the source instead of taking a summary on trust. The answer itself comes only from what the business has approved.

Source: https://superstrate.com.au/agents

### What does the booking link tool actually do?

It hands the agent a link to the business's own booking or enquiry page, ready for the person to open. From there, the person finishes the booking or enquiry themselves and chooses exactly what to send. The agent points the way; the person decides.

Source: https://superstrate.com.au/agents

### Can an AI agent book or pay for something through the Superstrate connector?

That is deliberately off the table. The connector only reads: it never books, pays or sends a message for anyone. An agent can research a business and pass on a booking link, but the person always finishes the booking on the business's own page, where they choose what to send.

Source: https://superstrate.com.au/agents

### Will the Superstrate connector pass my visitors' contact details to AI companies?

Your visitors' contact details never travel through the connector. What an agent, and the AI service it runs on, receives is your approved public information, such as your name, website, services and answers. Contact details your visitors share stay with you and the systems handling their request.

Source: https://superstrate.com.au/agents

### Could an agent get hold of things I haven't approved for the public?

Agents only ever get what you have approved for public answers. Private visitor conversations and enquiry contact details aren't designated for publication, so they stay out of it. You decide what goes into that public set, which is the whole idea: your business stays in control of what it says.

Source: https://superstrate.com.au/agents

### How do I turn off my connector listing?

Open your Superstrate account, go to Search and AI visibility and switch the listing off. It takes effect straight away, so agents stop finding your business through the shared connector from that moment, and you can make that call at any time.

Source: https://superstrate.com.au/agents

### If I switch off the listing, does my website assistant stop working?

Your website assistant carries on exactly as before. Switching off the listing only removes you from the shared connector, and your business's own agent tools keep working too. So you can step out of the connector without touching anything your visitors see on your site.

Source: https://superstrate.com.au/agents

### How is the shared connector different from my business's own MCP server?

One is a shared directory, the other is yours alone. Through the shared connector, agents search across every listed business, then ask one of them. Your own MCP server is a direct line to your business, where agents ask questions, search your approved knowledge and get a booking link, with every request recorded in your dashboard.

Source: https://superstrate.com.au/agents

### Does Superstrate store the IP address of agents using the connector?

We use the IP address and user agent of each request to deliver it and prevent misuse, and we don't store the IP address. That sits within how we handle information generally under the Australian Privacy Principles. The full detail is in section 3 of our Privacy Policy.

Source: https://superstrate.com.au/privacy

### Who's responsible if an AI agent summarises my answer badly?

We supply the answer from your approved information, along with the pages it came from. AI agents and the services they run on have their own terms, and how they present, summarise or act on that answer sits with them. Those source pages give the person a way to check the original.

Source: https://superstrate.com.au/agents

### What is SuperstrateBot?

SuperstrateBot is the reader that keeps Superstrate's assistants current. It reads the public pages of websites whose owners use Superstrate, so the assistant on each site answers visitors from up-to-date content rather than a stale copy.

Source: https://superstrate.com.au/bot

### Which part of the SuperstrateBot user agent should my rules match on?

Match on the word SuperstrateBot. The version number in the user agent changes with Superstrate's releases, so a rule tied to one exact string would quietly stop working after the next update.

Source: https://superstrate.com.au/bot

### Can you send me SuperstrateBot's IP addresses so I can whitelist them?

There's no fixed list to send, because the reader runs on Google Cloud and its addresses change. The reliable way is to identify it by user agent, matching on the word SuperstrateBot, so your rule keeps working whatever address it arrives from.

Source: https://superstrate.com.au/bot

### Does SuperstrateBot log in or get into members-only areas?

Anything behind a login stays private. SuperstrateBot reads public pages only and never logs in, so members' areas are out of its reach. If there's something visitors should know that isn't public, your team can supply it as extra knowledge instead, and you decide what goes in.

Source: https://superstrate.com.au/bot

### Could SuperstrateBot fill in our contact form and send us junk enquiries?

Your contact form is safe from it. SuperstrateBot only reads public pages: it never submits forms, never buys anything and never books anything, so it won't land junk in your inbox or touch your checkout or booking system.

Source: https://superstrate.com.au/bot

### Why is some bot called SuperstrateBot hammering my site? Will it slow things down?

It's built to be a light touch. SuperstrateBot makes at most 2 requests at a time to one site, at least half a second apart, and honours a Crawl-delay if you want it slower still. If you're seeing heavier traffic than that, email hello@superstrate.com.au and tell us what's in your logs.

Source: https://superstrate.com.au/bot

### Does SuperstrateBot honour Crawl-delay?

A Crawl-delay of up to 10 seconds is respected. Set it under User-agent: SuperstrateBot, or under your asterisk rules if there's no SuperstrateBot group, and the reader will space its requests to your site accordingly.

Source: https://superstrate.com.au/bot

### Does SuperstrateBot follow robots.txt?

Your robots.txt is in charge. SuperstrateBot looks first for rules written specifically for it, and if there aren't any, it follows the asterisk rules that apply to every bot. So the rules you've already written cover it straight away.

Source: https://superstrate.com.au/bot

### How do I block SuperstrateBot?

Two lines in your robots.txt will do it: User-agent: SuperstrateBot, then Disallow: /. The reader follows robots.txt, so it will stay off your pages, and that's entirely your call to make.

Source: https://superstrate.com.au/bot

### We use Superstrate. Does it matter if our site blocks SuperstrateBot?

It matters more than it looks. SuperstrateBot is how your assistant keeps up with what your pages currently say, so if robots.txt, a firewall or bot protection turns it away, its answers can fall behind your website. It's worth a quick check that it gets through.

Source: https://superstrate.com.au/bot

### Our firewall keeps blocking SuperstrateBot. How do we let it in?

Begin with robots.txt: add User-agent: SuperstrateBot followed by Allow: /. If your firewall or bot protection still blocks it, add an allow rule that matches the word SuperstrateBot in the user agent, since the reader runs on Google Cloud and its IP addresses change.

Source: https://superstrate.com.au/bot

### We added the Cloudflare Skip rule and SuperstrateBot is still blocked. What now?

Some Cloudflare plans don't let a rule skip Bot Fight Mode, so it may need to be turned off for SuperstrateBot to get through. That's a trade-off only you can weigh. If you're still stuck, email hello@superstrate.com.au with what you're seeing so the team can look at it with you.

Source: https://superstrate.com.au/bot

### Does SuperstrateBot run JavaScript?

When a plain fetch comes back with too little text, SuperstrateBot may load the page in a headless browser. That way, content your site builds with scripts can still be read, rather than the reader seeing a page that looks almost empty.

Source: https://superstrate.com.au/bot

### Why is SuperstrateBot visiting our site when we don't even use Superstrate?

Apart from customer websites, SuperstrateBot visits a site when a website check has been requested for it, and reads its public pages only. If you'd rather it stayed away, add User-agent: SuperstrateBot and Disallow: / to your robots.txt, or email hello@superstrate.com.au.

Source: https://superstrate.com.au/privacy

### Is SuperstrateBot just scraping my content to train AI?

Training AI isn't what it's for. SuperstrateBot reads public pages so a business's assistant answers from current content, or to run a website check that's been requested. Superstrate doesn't use business content, conversations or visitor information to train or fine-tune AI models, its own or anyone else's.

Source: https://superstrate.com.au/bot

### How often does SuperstrateBot come back to a customer's website?

For customer websites, Superstrate checks for changes through the day. When a page changes, only that page is read again, and the files search engines and AI systems read follow within minutes, each showing when it was last updated.

Source: https://superstrate.com.au/features

### Where's the official SuperstrateBot documentation?

Everything is at superstrate.com.au/bot, last updated 30 September 2026. It covers how to recognise SuperstrateBot, how it behaves, and the exact robots.txt lines and Cloudflare rule to block or allow it. Anything it doesn't answer can go to hello@superstrate.com.au.

Source: https://superstrate.com.au/bot

### How do I explain Superstrate to a client in a sentence or two?

Put it this way: Superstrate sits on the website your client already has and makes sure everyone reading it, from Google and ChatGPT to the visitors themselves, gets an accurate picture of the business. Then it tells your client what those people actually wanted, in their own words.

Source: https://superstrate.com.au/

### How do I introduce a client to the Superstrate team?

The easiest route is for your client to book a walkthrough at superstrate.com.au/book and pick a time in the Cal.com calendar. If you'd rather make a warm introduction first, email hello@superstrate.com.au and mention who you're referring. Either way, they see the whole thing before deciding anything.

Source: https://superstrate.com.au/book

### What will it cost my client, roughly?

For one business website it's A$850 a month, our founding rate for the first 10 businesses, plus a one time A$1,500 managed launch. That's A$2,350 for the launch and first month, in AUD excluding GST. After that it's monthly with no minimum term, and the team confirms which rate applies on the walkthrough.

Source: https://superstrate.com.au/pricing

### Can someone at our agency have access to the client's Superstrate dashboard?

Superstrate has roles for viewing, editing and approving, with a record of who changed what, so a business can keep sensitive settings with the right people. The website doesn't say how an outside agency fits into those roles, so I won't guess. Ask the team on a walkthrough at superstrate.com.au/book.

Source: https://superstrate.com.au/features

### My client worries about privacy. What's the short version I can give them?

Here's the short version: when a visitor types their name, phone or email to book or enquire, it goes through protected fields that never pass through the AI language model. Superstrate doesn't store voice recordings or use conversations to train AI. Conversations are stored in Sydney, though some AI and voice processing happens overseas.

Source: https://superstrate.com.au/

### Will you use my client's name as a case study?

Only if your client says so. Our Terms of Service say we won't use a customer's name, logo, private results or case study in our marketing without their permission. It's their business, so it's their call.

Source: https://superstrate.com.au/terms

### Are the founders tech people or marketing people?

Both, really. Nikhil and Oli call themselves marketers and entrepreneurs, and since 2019 they've built businesses together across marketing and technology, including products and automations. Superstrate grew out of that mix: they saw how hard businesses work to earn attention, and how little they learn once someone reaches the website.

Source: https://superstrate.com.au/about-us

### What's Build Your Buzz Creative Studio?

It's the Australian business that builds and provides Superstrate as a managed service, which is why its name sits in our website footer. Build Your Buzz Creative Studio is based in the Australian Capital Territory, ABN 23 514 748 772, and it's the entity behind our Privacy Policy and Terms of Service.

Source: https://superstrate.com.au/privacy

### Is Superstrate part of a marketing agency?

In a way. Superstrate is built and provided by Build Your Buzz Creative Studio, which has its own marketing team, but what you subscribe to is software with a managed launch. We work with the brand and messaging you already have, and if you want new branding or messaging created, Build Your Buzz can quote that separately.

Source: https://superstrate.com.au/privacy

### How do I book a walkthrough?

Head to superstrate.com.au/book and open the booking calendar on Cal.com, then choose a time that suits you. It's a short call where we show you the full dashboard and leave time for your questions. You'll also find a Book a walkthrough button at the top and bottom of every page.

Source: https://superstrate.com.au/book

### The booking calendar isn't working. What now?

Sorry about that. Email hello@superstrate.com.au, say you'd like a walkthrough, and the team will get back to you. In the meantime, I'm still here: ask me anything about Superstrate by text or voice and I'll do my best to help.

Source: https://superstrate.com.au/privacy

### Why did Superstrate email me?

We get in touch with businesses we think Superstrate could help, using contact details published on their own website or in public business directories. We may also look at your public website to prepare an assessment of how well it serves visitors and search. Those details are used only for that, and you can ask us to stop at any time.

Source: https://superstrate.com.au/privacy

### How do I stop Superstrate emailing me?

Reply to the email, or write to hello@superstrate.com.au, and we'll stop contacting you. Every marketing email we send also includes a way to unsubscribe, and we act on those requests within 5 business days.

Source: https://superstrate.com.au/privacy

### Who do I contact about my personal information?

Write to hello@superstrate.com.au, whether you want to see, correct, export or delete what we hold about you. If it relates to a conversation on another business's website, tell us which business and roughly when. There's no fee, and we usually respond within 30 days.

Source: https://superstrate.com.au/privacy

### How do I make a complaint?

Tell us what happened and the outcome you'd like by emailing hello@superstrate.com.au. We'll acknowledge it and work in good faith to put it right. For privacy complaints we aim to respond properly within 30 days, and if you're not satisfied, you can take it to the OAIC at oaic.gov.au.

Source: https://superstrate.com.au/privacy

### My web developer has a question about your bot or the AI agent connector. Who should they ask?

The same inbox as everything else: hello@superstrate.com.au. Before they write, the technical details are laid out at superstrate.com.au/bot for SuperstrateBot, our website reader, and superstrate.com.au/agents for the AI agent connector. Things like robots.txt rules and the connector address are covered on those pages.

Source: https://superstrate.com.au/agents

### Who's the legal entity I'd be signing with?

You'd be signing with Build Your Buzz Creative Studio, ABN 23 514 748 772, the Australian business that builds and provides Superstrate. Your agreement is the Terms of Service plus your Service Order, and you'll see both before any payment. Whoever accepts needs to be at least 18 and authorised to act for your business.

Source: https://superstrate.com.au/privacy

### How do I know Superstrate is legit?

Sensible thing to check. Superstrate comes from Build Your Buzz Creative Studio, an Australian business in the ACT, and our Privacy Policy and Terms of Service are published in full, including how we follow the Australian Privacy Principles. No payment is requested until you've seen your Service Order, and Superstrate is running on this site, so you can test it yourself.

Source: https://superstrate.com.au/privacy

### Will it make stuff up?

Superstrate is designed to stay inside what you've approved. It answers from your business knowledge and only shares prices you've published, so it won't invent a quote or say a date is free. When it can't find a fact, it flags the gap for your team rather than guessing.

Source: https://superstrate.com.au/features

### How are visitor phone numbers and email addresses handled during bookings or enquiries?

They are collected through protected fields on the screen and sent straight to the systems handling the request without ever passing through the AI language model. Superstrate also does not store recordings of visitors' voices.

Source: https://superstrate.com.au/

### What's the return on it?

I can't promise you a number, and I'd be wary of anyone who did. Your dashboard shows the estimated value of enquiries matched to the service values you provide. That's potential value, not revenue, but it tells you month by month whether Superstrate is earning its keep.

Source: https://superstrate.com.au/features

### Why not just hire someone part time?

A good person is always worth having, and Superstrate isn't trying to replace them. It covers the visitor at 10 pm. When someone needs a human, it hands them to your team with everything they've already shared, so your person spends their time on the conversations that need them.

Source: https://superstrate.com.au/

### My web developer could build a chatbot cheaper.

They might, and they'd probably do a good job of the chat. Most of Superstrate sits behind it, though. Every answer is checked against your website, and the files search and AI systems read are kept in step with your pages, updated within the hour of a change.

Source: https://superstrate.com.au/features

### Can I pay less for fewer features?

We don't do tiers, and there's a reason. The parts work as one system: what visitors ask reveals gaps, those gaps become answers you approve, and those answers reach the next visitor and every AI agent that asks about you. Take a piece out and the loop stops learning.

Source: https://superstrate.com.au/pricing

### Is there a discount?

The only offer we have is the founding rate: A$850 a month for the first 10 businesses that join, as a thank-you for coming on early. We'll confirm on a walkthrough whether it applies to you. Once you're on it, your rate is protected for your first 12 months while you stay subscribed.

Source: https://superstrate.com.au/pricing

### Why is there a launch fee at all?

Because Superstrate speaks for your business, and that deserves more than a login. The A$1,500 pays for us to do the setup with you: knowledge you approve, installation, testing and two months of weekly tuning. If we're not ready within 10 business days of your handover, your A$500 booking payment comes back.

Source: https://superstrate.com.au/pricing

### What if it doesn't pay for itself?

Then you're not stuck with it. There's no minimum term and no early-exit fee, so you can cancel by email before any renewal. Access runs to the end of the month you've paid for, and you'll be deciding on what your dashboard shows, not on hope.

Source: https://superstrate.com.au/pricing

### Will it suit a small local business?

It suits any business whose website matters to how people choose it. A small local business often benefits most, because Superstrate answers the questions your team can't get to after hours, takes people to the right page and shows you what they wanted. The monthly plan has no lock in, so you can judge it on results.

Source: https://superstrate.com.au/pricing

### What are GEO and AEO, and does Superstrate support them?

AEO, or answer engine optimisation, examines how clearly your website answers the questions people ask, while GEO, or generative engine optimisation, looks at how AI systems discover and describe your business. Superstrate provides checks for both AEO and GEO to help ensure your content is easily identified and interpreted by AI and search systems.

Source: https://superstrate.com.au/features

### What types of businesses is Superstrate designed for?

Superstrate is built for businesses that people choose carefully, where visitors tend to research and compare before making a commitment. It suits businesses where every enquiry counts, whether you operate a single location or multiple websites. What industry is your business in?

Source: https://superstrate.com.au/

### How long does it take to set up Superstrate?

Superstrate has a 10-day launch promise, meaning once you have handed over your business knowledge, the team has 10 business days to have it ready to go live. As a managed service, the team handles reviewing your messaging, drafting your knowledge, installing it, and testing it prior to launch.

Source: https://superstrate.com.au/pricing

### Is any customer data sent or processed offshore?

Yes, some of Superstrate's processing happens overseas. For example, Google Cloud AI processing may run wherever Google has data centres, ElevenLabs stores voice data in the United States along with search, email, and website retrieval providers, Stripe uses Ireland and the United States, and Cloudflare operates worldwide.

Source: https://superstrate.com.au/privacy

### How does Superstrate handle customer privacy and data security?

Superstrate protects contact and booking details through protected fields on screen that never pass through the AI language model, and does not store voice recordings. Conversations are stored in Sydney with some processing overseas, and your team is provided dashboard controls to manage data access requests, deletion, retention settings, and privacy notices.

Source: https://superstrate.com.au/privacy

### Can Superstrate handle bookings for my customers?

With a supported booking connection, Superstrate helps visitors pick a time, collects their details, and completes the booking in your connected system. Where direct booking is not available, Superstrate guides the visitor to your own booking page so they can finish the booking there.

Source: https://superstrate.com.au/features

### What languages does Superstrate support?

Superstrate supports 32 languages, allowing visitors to type or speak in a supported language of their choice. Any language your business leaves switched off is answered in English.

Source: https://superstrate.com.au/features

## Agent Endpoints

Ask: https://api.superstrate.com.au/v1/agent/superstrate_superstrate_b4ad4a83498447de/ask
MCP: https://api.superstrate.com.au/v1/agent/superstrate_superstrate_b4ad4a83498447de/mcp
MCP server card: https://api.superstrate.com.au/v1/agent/superstrate_superstrate_b4ad4a83498447de/mcp/server-card

## Use this business from Claude, ChatGPT or any MCP client

Claude: Superstrate is an approved connector in the Claude connector directory at https://claude.ai/directory/superstrate. Open that page, or in Claude open Customize, then Connectors, find Superstrate and choose Connect. On Team and Enterprise plans an organization owner adds it first.
Once it is connected, ask Claude about this business in plain words. Claude can find businesses listed with Superstrate that fit what you need (find_businesses), ask this business a question and answer from its own information (ask_business), and get its booking or contact link (get_booking_link).
This business's id in the connector is biz_c01997aae7df4002a30802b80bc670af.
ChatGPT: add it as a custom MCP server. Open https://chatgpt.com/plugins, select the plus button, choose Add custom MCP server, enter https://api.superstrate.com.au/mcp/public and choose no authentication. Your account or workspace settings decide whether custom MCP servers are allowed.
Any other MCP client: connect to https://api.superstrate.com.au/mcp/public over Streamable HTTP. No sign in is needed.